Building thought leadership is the essence of content marketing; and content marketing is at the heart of what we do. Sharing interesting and helpful information with those who come across your brand online is one of the best ways to build trust with them. It shows you have more to offer the world than a widget to sell. Talk about your ideas more and your product less.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.