We just had a call from someone from a company that did not like what we said about them in an earlier post. The company representative was very gracious in acknowledging our criticism, even offering a service discount as a way of making amends.
Then ..... HE ASKED IF WE WOULD TAKE DOWN OUR BLOG POST.
When we explained this wasn't possible, he was genuinely mystified: "I don't understand why. I mean, we apologized."
Folks, it just doesn't work that way. If you're unaware of this, you need some serious PR counsel -- stat.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.