We are pleased to announce the additions of Clay Zeigler and Joy Jennings to the Idea Grove.
Clay is Idea Grove’s vice president of content, bringing more than 25 years of writing and editing experience to the role. Clay spent 14 years working as an assigning editor at The Dallas Morning News, directing reporters for the newspaper’s Metro section. Before coming to Dallas, he worked as a reporter and editor at five smaller newspapers in Texas, Florida and Pennsylvania. Clay holds a Bachelor of Arts degree in political science from the University of Pennsylvania.
Joy is our account supervisor. She has spent the past 20 years in marketing, communications and public relations, most recently at Dean Foods. She has worked primarily with technology and telecommunications companies, including Nortel, Pegasus Solutions, Philips Electronics and PageNet. There she worked for several years with Idea Grove President Scott Baradell. Joy has a Bachelor of Business Administration degree from Baylor University.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.