--- title: Your SEO Strategy Should Begin with First-Rate Content, Not Spreadsheets description: Produce quality content and share it with the world effectively, and you have a winning SEO strategy. image: https://www.ideagrove.com/hubfs/fab-lentz-253417.jpg --- [![logo](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg "logo")](https://www.ideagrove.com) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) [ Get Started ](https://www.ideagrove.com/contact) [ Get Started ](https://www.ideagrove.com/contact) [Blog](https://www.ideagrove.com/blog) / [Content Marketing](https://www.ideagrove.com/blog/topic/content-marketing) / # Your SEO Strategy Should Begin with First-Rate Content, Not Spreadsheets ![](https://www.ideagrove.com/hubfs/Scott%20Baradell.png) [Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell) **Published:** February 22, 2012       **Updated:** January 11, 2021 ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/hour.svg) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://www.ideagrove.com/blog/dallas-seo-should-start-with-content-not-spreadsheets) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/X.svg)](https://twitter.com/intent/tweet?url=https://www.ideagrove.com/blog/dallas-seo-should-start-with-content-not-spreadsheets) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/facebook.svg)](http://www.facebook.com/sharer.php?u=https://www.ideagrove.com/blog/dallas-seo-should-start-with-content-not-spreadsheets) ![](https://www.ideagrove.com/hubfs/fab-lentz-253417.jpg) Many Dallas interactive marketing agencies started out as SEO firms, churning out keyword spreadsheets and mastering the rote tasks of directory submissions and article marketing, but knowing very little about what ultimately drives real success online today: quality content. Produce quality content and share it with the world effectively, and you have a winning SEO strategy. ###### Insights ## Stay Informed with Our Blog Discover the latest industry trends and expert advice. [View All](https://www.ideagrove.com/blog) [![craig-sybert-392457.jpg](https://www.ideagrove.com/hs-fs/hubfs/craig-sybert-392457.jpg?width=352&name=craig-sybert-392457.jpg) ](https://www.ideagrove.com/blog/tip-when-your-pr-guy-leaves-on-bad-terms-the-media-will-know-about-it) [Public Relations](https://www.ideagrove.com/blog/topic/public-relations) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 2 min read ##### [Tip: When Your PR Guy Leaves on Bad Terms, the Media Will Know About It](https://www.ideagrove.com/blog/tip-when-your-pr-guy-leaves-on-bad-terms-the-media-will-know-about-it) The senior internal PR person is one of the most important leaders within an organization... [Read more **](https://www.ideagrove.com/blog/tip-when-your-pr-guy-leaves-on-bad-terms-the-media-will-know-about-it) [![Optimizing For Search With An Outstanding User Experience ](https://www.ideagrove.com/hs-fs/hubfs/Optimizing%20for%20Search%20with%20an%20Outstanding%20User%20Experience.jpg?width=352&name=Optimizing%20for%20Search%20with%20an%20Outstanding%20User%20Experience.jpg) ](https://www.ideagrove.com/blog/optimizing-for-search-with-an-outstanding-user-experience) [SEO](https://www.ideagrove.com/blog/topic/seo) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 3 min read ##### [Optimizing For Search With An Outstanding User Experience](https://www.ideagrove.com/blog/optimizing-for-search-with-an-outstanding-user-experience) User experience and SEO haven’t always been the best of friends. Thankfully, Google has... [Read more **](https://www.ideagrove.com/blog/optimizing-for-search-with-an-outstanding-user-experience) [![](https://www.ideagrove.com/hs-fs/hubfs/10x%20content%20for%20seo%20%281%29.png?width=352&name=10x%20content%20for%20seo%20%281%29.png) ](https://www.ideagrove.com/blog/how-to-outrank-your-competitors-with-10x-content) [Content Marketing](https://www.ideagrove.com/blog/topic/content-marketing) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 9 min read ##### [How to Outrank Your Competitors With 10x Content](https://www.ideagrove.com/blog/how-to-outrank-your-competitors-with-10x-content) Ranking high in search results remains as vital an objective as ever in today's digital... 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