Marketers today need to always be learning, and I've found that one of my favorite sources of knowledge -- and wisdom -- is children's books. While my husband prefers to delight our little ones with cute puppy videos on his iPad at bedtime, I like to go old school -- reading to our babies from those thick, paperboard pages. Some nights, after a long day at work, the reading list is especially therapeutic; I pretty much feel like the books are speaking to me.
Now, let's say that you are a marketing leader at an up-and-coming B2B technology company. What books should you be reading at bedtime tonight? Here are a few of my recommendations:
Leadership Lesson: Mistakes happen. Transform them into a learning experience that might end up better than what was initially intended.
This book is one of my daughter's favorites. She is a perfectionist and this book really helped her see things another way. There is hope after mistakes; they are not the end of the road. Trial and error is part of human nature and it's part of what makes us better.
Celebrating an "oops" as an opportunity to create something great is a quality you can use to build your leadership and credibility. It's impressive enough to see someone in a position of power admit a mistake (too many don't). But it's even better to see that person pull a phoenix from the ashes.
To be that kind of leader, it's important to:
Say you are sorry. The world will still be spinning after you do.
Leadership Lesson: Be caring, determined and a great teammate.
My youngest son is named Christopher, so we decorated his room with vintage Winnie-the-Pooh art. It's a constant reminder of the lessons I learned as a child from this "chubby little cubby all stuffed with fluff," including:
Never give up in your search for honey.
Be always ready and willing to lend a helping hand.
Encourage others to find their tail or grow a garden.
Stay together when the storm is raging.
Build upon each other's strengths.
Children's books are short, simple, and easily scannable, but more importantly, they contain timeless words of wisdom that anyone can relate to. I want my children to be leaders one day -- in marketing or whatever field they choose. It all starts at home, doesn't it?
Here are some more lessons in leadership and other things from my husband and Idea Grove founder Scott Baradell: