Trust signals are the evidence points we use to win one another's trust.
For businesses, they are anything that inspire confidence in your brand in the mind of your customers, employees, investors and the general public.
Public relations -- Idea Grove's core discipline -- is the art of securing trust at scale. We tend to associate PR with earning media coverage for brands. While the validation provided by publicity remains very important to securing brand trust, it is only one kind of trust signal. There are many others, from online reviews to website trust badges, and a well-rounded trust-building campaign should account for all of them.
Whether you are rethinking your brand strategy, creating a new website, launching a content marketing campaign, expanding your social media footprint, or pursuing an integrated marketing program, your first consideration should always be trust.
We've integrated many trust signals into Idea Grove's service offering, and are continuing to do so as we grow. It's our way of expanding the definition of unified PR and marketing to better reach, and influence, today's B2B buyer.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.