We’ve likely all seen the marketing technologies supergraphic. It seems to grow exponentially between releases. This year is no exception. There are more than 7,000 marketing technology companies on the 2019 version.
It’s nearly impossible to keep up with all of the new entrants or old entrants adding to or altering their capabilities. But as marketers in the technology space, it felt like we should. That’s what was behind the creation of our MarTech Talk video series. It was a way to keep ourselves informed of what was happening in the world of martech marketing, and hopefully keep you informed too.
Martech Talk recently celebrated a birthday. We’ve been at it for a year, and in that time we’ve talked about the merging of marketing and PR, how digital signage should factor into your marketing mix, and how to use employee and customer advocacy to build your brand. While we are working on lining up conversations for year two, take a look at this recap of highlights from year one.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.