We’ve likely all seen the marketing technologies supergraphic. It seems to grow exponentially between releases. This year is no exception. There are more than 7,000 marketing technology companies on the 2019 version.
It’s nearly impossible to keep up with all of the new entrants or old entrants adding to or altering their capabilities. But as marketers in the technology space, it felt like we should. That’s what was behind the creation of our MarTech Talk video series. It was a way to keep ourselves informed of what was happening in the world of martech marketing, and hopefully keep you informed too.
Martech Talk recently celebrated a birthday. We’ve been at it for a year, and in that time we’ve talked about the merging of marketing and PR, how digital signage should factor into your marketing mix, and how to use employee and customer advocacy to build your brand. While we are working on lining up conversations for year two, take a look at this recap of highlights from year one.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.