JANUARY 21

HOW A HUBSPOT PARTNER AGENCY CAN BOOST YOUR 2019 DIGITAL MARKETING STRATEGY

by    |  DIGITAL MARKETING

HubSpot partner agencies, by definition, provide exceptional inbound marketing and sales services to their clients. But it’s not just about the software. Even if you’re not using HubSpot’s tools for marketing, sales, or service offerings (and we are absolutely biased in recommending that you should), an agency partner has the expertise to help you reach your marketing goals in 2019 and beyond.

Teaming up with HubSpot means you can be sure you’re getting help from a certified agency to work with you to implement a successful strategy as well as ensure you’re using every HubSpot tool to its fullest. Get help with everything from content creation and email marketing to web design and social media. If your 2019 resolutions include an increased ROI or less web traffic headaches, here’s how a HubSpot Partner agency can help build and execute your strategy.

We Are Marketing Automation Ninjas

Sometimes marketing teams are small and have limited resources (or sometimes you are the entire marketing team, rocking your inbound strategy solo), in which case marketing automation can make your lead nurturing and CRM management much less of a hassle. A HubSpot partner can expertly help you organize and segment your CRM and create workflows that will ensure no lead goes cold, even while you’re on vacation.

If you’re looking for help identifying which elements in your marketing strategy can and should be automated, we have you covered from a lead’s first welcome email to automating content into your blog subscribers’ inboxes.

We Can Bring Sales and Marketing Together

If your sales and marketing teams have trouble getting on the same page, you’re not alone. The best results come when both teams can come together to deliver a great experience for a lead, from their first conversion to becoming an SQL and eventually your newest customer. HubSpot partner agencies are trained to look at the big picture, so we can work to develop a sales enablement strategy that works for your team.

Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. By providing guidance on the tools that can help automate the sales process and building templates, we are poised to provide expertise on:

  • Standardizing reporting to set sales leadership up for success

  • Reviewing sales processes to see where marketing can provide the most support

  • Qualifying leads

  • Optimizing sales content and help produce support materials like customer case studies, whitepapers, or product support materials

We Have Mastered Content in All its Forms

In 2019, content can mean a lot of different things. HubSpot is known as a pioneer of the inbound marketing philosophy, and content is the name of the game in the world of inbound. These days, effective content strategy means thinking beyond the traditional white papers and eBooks and driving a content strategy centered around more engaging formats.  

With a HubSpot partner, you’ve got content experts that understand this fundamental shift. Sure, we can help you curate blog content and write an eBook to inspire lead generation, but we are also going to incorporate video, interactive content that prospects can engage with, and repurposing these to maximize their impact across channels.

A HubSpot Partner That’s Also Your Partner

Not all agencies are created equal, and by working with a HubSpot partner agency, you can be assured that you’re getting a team that knows its stuff. Most importantly, you get a partner that is just as invested in your business success as you are.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.

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