Iliyana Stareva is the author of Inbound PR, a new book in which she teaches PR agencies to embrace inbound marketing not only by integrating it into their offerings to clients, but by taking an inbound approach to media relations itself, including creating robust online newsrooms for journalists, bloggers and other media targets.
Here's our recent MarTech Talk with Iliyana. Highlights include:
- What is Inbound PR? 1:22:24
- What prevents PR firms from embracing inbound? 5:12:21
- Why PR agencies need to evolve the way they communicate 7:59:00
- How PR agencies can get started with inbound 11:15:03
- Using paid media to draw attention to media placements 17:01:00
- Will HubSpot add PR integration into their platform? 19:08:07
- Making an integrated marketing pitch as a PR firm 21:42:02
Enjoy!
