HubSpot's Iliyana Stareva is the author of Inbound PR, a new book in which she urges traditional PR agencies to embrace inbound marketing not only by integrating it into their offerings to clients, but by taking an inbound approach to media relations itself, including creating robust online newsrooms for journalists, bloggers and other media targets.
For MarTech marketing teams, persuading traditional PR agencies to embrace MarTech technologies such as HubSpot is a significant growth opportunity for the overall MarTech space.
Here's our recent MarTech Talk with Iliyana. Highlights include:
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.