MarTech Talk: Iliyana Stareva Teaches PR Agencies to Embrace Inbound Marketing

From the CEO

Scott Baradell

Published: Aug 28, 2018

Last Updated: May 29, 2021

HubSpot's Iliyana Stareva is the author of Inbound PR, a new book in which she urges traditional PR agencies to embrace inbound marketing not only by integrating it into their offerings to clients, but by taking an inbound approach to media relations itself, including creating robust online newsrooms for journalists, bloggers and other media targets.

For MarTech marketing teams, persuading traditional PR agencies to embrace MarTech technologies such as HubSpot is a significant growth opportunity for the overall MarTech space.

Here's our recent MarTech Talk with Iliyana. Highlights include:

What is Inbound PR? 1:22:24
Why PR agencies need to evolve the way they communicate 7:59:00
How PR agencies can get started with inbound 11:15:03
Using paid media to draw attention to media placements 17:01:00
Will HubSpot add PR integration into their platform? 19:08:07
Making an integrated marketing pitch as a PR firm 21:42:02

Enjoy!

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About the Author

Scott Baradell

Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

Meet Scott