HubSpot's Iliyana Stareva is the author of Inbound PR, a new book in which she urges traditional PR agencies to embrace inbound marketing not only by integrating it into their offerings to clients, but by taking an inbound approach to media relations itself, including creating robust online newsrooms for journalists, bloggers and other media targets.
For MarTech marketing teams, persuading traditional PR agencies to embrace MarTech technologies such as HubSpot is a significant growth opportunity for the overall MarTech space.
Here's our recent MarTech Talk with Iliyana. Highlights include:
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.