Crisis communications is PR playing defense. I've worked crises ranging from workplace shootings to scandalous lawsuits and more, and the stakes are never higher when it comes to a brand preserving buyer trust.
This article on managing media crises from MarketingProfs.com offers some good advice on how marketing and public relations teams should work together in crisis management situations.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.