Insights

Stay Informed with One of the Top PR Blogs

Discover insights from Idea Grove, a PR and digital marketing agency for B2B technology, manufacturing, and logistics brands, headquartered in Dallas, Texas.

5 min read

Manufacturing businesses are often so deeply entrenched in the production and delivery of...

Read more

5 min read

Growing a supply chain business can be challenging. Even if you do good work, it’s not...

Read more

5 min read

Are you looking for a way to elevate your brand's media coverage and boost your SEO? We...

Read more

8 min read

As your business grows, you'll want to consider expanding your reach to new audiences by ...

Read more

13 min read

There’s no doubt that Digital PR is an important part of any successful public relations...

Read more

11 min read

As a business professional, you know that podcasting is a great way to reach new...

Read more

10 min read

Dallas-Fort Worth is a major technology hub, and it's home to some of the top tech...

Read more

9 min read

When it comes to public relations, many businesses tend to focus on the short term. They...

Read more

8 min read

Are you launching a B2B SaaS startup? Developing an effective public relations strategy...

Read more

16 min read

In today’s constantly changing PR landscape where new technologies, methods, strategies,...

Read more

9 min read

Carefully tracking and analyzing media placements is one of the most vital and...

Read more

1 min read

Earlier this month, Idea Grove CEO Scott Baradell delivered the closing keynote at the...

Read more

8 min read

As public relations practitioners, we know a lot of preparation and hard work goes into...

Read more

3 min read

Public relations is hard work; B2B public relations is even harder. The audience you’re...

Read more

4 min read

Staying up to date in an industry that’s constantly evolving, like public relations,...

Read more

3 min read

Even before our COVID-inspired economic downturn, the media world—and especially print...

Read more

1 min read

We talk a lot about the importance of having something original to say. Effective PR and...

Read more

5 min read

Once upon a time, Americans started their day with a cup of coffee and the morning...

Read more

1 min read

There's a phrase we are seeing and hearing everywhere. In newscasts. In industry blog...

Read more

1 min read

We’ve been having a lot of conversations at Idea Grove about the one-two punch of the...

Read more

4 min read

As the COVID-19 pandemic spurs more industry convention and trade show cancellations,...

Read more

3 min read

As we kick off a new decade, it’s a great time for companies to evaluate how each of...

Read more

5 min read

What does it mean to have authority? When you speak, do others listen? It’s something...

Read more

PR pros see it all the time. A company’s communications team secures an impressive...

Read more

3 min read

As public relations professionals, we spend much of our time trying to secure coverage...

Read more

2 min read

One of our primary objectives as publicists is to secure consistent, relevant media...

Read more

2 min read

I came across a story on "happiness lessons" being offered to schoolchildren in the U.K....

Read more

Neil Foote, a journalism and communications lecturer at the University of North Texas and...

Read more

7 min read

When news broke in the summer of 2006 that Mark Cuban was entering the journalism game as...

Read more

4 min read

Most working journalists have to deal with hundreds, if not thousands, of press releases...

Read more

5 min read

If you work in the world of public relations or marketing, you’ve heard it 100 times...

Read more

It’s no secret that clients want to see results when those end-of-month and...

Read more

4 min read

Every company wants to grow and has its eye set on the prize: more prospects, customers,...

Read more

3 min read

The scenario is all too familiar for many CMOs. Your team has been working for months on...

Read more

3 min read

It’s impossible to overstate how important media relations is to our clients. But while...

Read more

4 min read

What value does a message have if it’s not directed to the correct audience? It’s almost...

Read more

3 min read

The world of brand communications is getting increasingly difficult to navigate. In the...

Read more

Most companies know that marketing to customers is imperative to maintaining a...

Read more

6 min read

The world of B2B technology is exploding but, as with nearly every space with the...

Read more

5 min read

Most technology companies understand that marketing is an important part of elevating...

Read more

If you are a small, medium or enterprise class business-to-business technology company,...

Read more

3 min read

As the technology sector actively grows larger and more convoluted every year, our...

Read more

4 min read

Many companies take an “If you build it, they will come” approach to their media...

Read more

4 min read

Let’s face it, media relations isn’t always a walk in the park. It can be a challenge to...

Read more

5 min read

Your team is pumped. The deal you’ve been working on or the product you’ve been...

Read more

4 min read

I remember the day I became addicted to the news. It was the day after the 2000...

Read more

You’ve gone through the RFP process. You’ve made your decision. Contract terms have been...

Read more

For any growing B2B technology company, engaging a PR firm is a smart move, and one...

Read more

At some point, most B2B technology companies will hit a point in their growth when the...

Read more

Being a consultative advisor on PR is one of the best jobs in the world. But having a...

Read more

Much of what we do in PR lends itself to repeatable tasks. If you have a perception...

Read more

3 min read

Recently I took some time off to visit Big Bend National Park for a couple of days. I was...

Read more

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR...

Read more

PR professionals know that work can sometimes seem like a juggling act. Whether you’re...

Read more

3 min read

In the world of public relations, you have to run to keep up. The landscape is constantly...

Read more

3 min read

If you’re a technology vendor, an industry analyst relations (AR) program can go a long...

Read more

2014 has been a year of great moments in social media, as well as more than a few ...

Read more

4 min read

Tech PR firms have long struggled to provide their clients with hard proof of a...

Read more

The American Business Awards, also known as the Stevie Awards, recently named Idea Grove...

Read more

2 min read

Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently...

Read more

5 min read

(This post originally appeared in 2006. It's a different ethics world today. So you might...

Read more

When I launched the Idea Grove in 2005, I had never worked for or led a marketing firm or...

Read more

3 min read

(Author's update: RiseSmart's heightened profile helped lift it from two guys with a...

Read more

1 min read

Our Silicon Valley client RiseSmart, which provides outplacement and recruitment...

Read more

4 min read

Before I started the Idea Grove, I was a senior corporate communications executive for...

Read more

5 min read

Blogs are by nature personal. Therein lies the beauty -- as well as the danger -- of...

Read more

We just had a call from someone from a company that did not like what we said about them...

Read more

2 min read

We’ve already explained why reporters aren’t too good at exposing things like the Enron...

Read more

2 min read

Hugh Macleod, after boasting that he is “doing nothing but make money via blogs,” ripped...

Read more

1 min read

(Author's note: Blogger relations memories, circa 2006.)

Gawker has an e-mail exchange...

Read more

(Author's note: "Fake news" circa 2005.)

A man named Ed Klein leads the team at Parade...

Read more

(Author's note: Circa 2005)

Media Orchard stumbled upon an interesting site called Top 10...

Read more

3 min read

(Author's note: This blog post is a golden oldie -- or moldy oldie, depending on your...

Read more

I originally posted here, back in 2005, some links to blogger analyses of the...

Read more

2 min read

The senior internal PR person is one of the most important leaders within an organization...

Read more

As the Wall Street Journal reports, CNOOC, the state-owned Chinese oil company, is...

Read more

Crisis communications is PR playing defense. I've worked crises ranging from workplace...

Read more

2 min read

(Author's note: This post was written amid the comparatively quaint media landscape of...

Read more

1 min read

I know what it's like to be the client of a public relations agency. As a senior...

Read more
Load more
AI and Marketing

Learn About AI in Digital Marketing

Read about the generative AI revolution in digital marketing.

Traditional marketing methods for manufacturing companies are not quite obsolete, but...

6 min read

I know what you’re going to say: Manufacturing is about producing goods, so who cares...

5 min read

Manufacturing businesses are often so deeply entrenched in the production and delivery of...

Generative artificial intelligence (GenAI) has taken the technical world by storm,...

Artificial Intelligence (AI) isn't exactly a novel concept, but it’s most certainly one...

Customer testimonials

We hone our expertise every day to better serve our clients

stars

Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

sarah-headshot

Sarah DiRico

Vice President, Viaero Wireless

stars

The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

stars

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

Stay Informed with Our Newsletter

Subscribe to receive the latest updates
from our blog

Get in touch

Contact us

We'd love to hear from you. Contact us today for all your PR and marketing needs.