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Crafting the Best Seasonal Stories: Tips for PR Success

Looking to boost your PR campaigns with seasonal stories? Discover how to use holidays...

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Top Trends and Strategies for B2B Public Relations in 2025

B2B public relations involves managing relationships and communication between businesses...

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B2B Public Relations: Try These Proven Strategies for Successful...

Effective B2B public relations transcends basic networking, shaping perceptions and...

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From Factory Floor to the Front Page: Building a Public Relations...

Manufacturing businesses are often so deeply entrenched in the production and delivery of...

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Creating A Public Relations Strategy for Supply Chain Success |...

Growing a supply chain business can be challenging. Even if you do good work, it’s not...

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How to Execute PR Surveys for Media Coverage and High-Authority...

Editor's Note: Digital PR focuses on creating and promoting "linkable assets"—valuable...

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Which Podcast Appearances Are Worth Your CEO's Time? Here’s How to...

As your business grows, you'll want to consider expanding your reach to new audiences by ...

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Your Guide to Inbound PR: Making the Attention Come to You

In today’s world, consumers are wishing to base their purchases on research. This means...

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Using Google Analytics (GA4) and Google Search Console in Your Next...

There’s no doubt that Digital PR is an important part of any successful public relations...

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How to Get Booked as a Podcast Guest: The 14 Tips Only PR People Know

As a business professional, you know that podcasting is a great way to reach new...

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18 Tech Influencers in Dallas-Fort Worth You Should Follow

Dallas-Fort Worth is a major technology hub, and it's home to some of the top tech...

9 min read

Long-Tail PR: How to Use A Long-Tail Strategy to Improve Your Public...

When it comes to public relations, many businesses tend to focus on the short term. They...

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A Beginner's PR Guide for B2B SaaS Startups

Are you launching a B2B SaaS startup? Developing an effective public relations strategy...

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Top 25 PR Blogs and Podcasts To Follow in 2022

In today’s constantly changing PR landscape where new technologies, methods, strategies,...

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PR Pros: Are You Tracking Your Link-Only Media Placements?

Carefully tracking and analyzing media placements is one of the most vital and...

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Closing Keynote at 2021 State of Search: Reputation Management in a...

Earlier this month, Idea Grove CEO Scott Baradell delivered the closing keynote at the...

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Media Pitches: The Five Biggest Mistakes and How to Avoid Them

As public relations practitioners, we know a lot of preparation and hard work goes into...

3 min read

Proof That Harnessing Original Data Can Make Your B2B Tech PR Program...

Public relations is hard work; B2B public relations is even harder. The audience you’re...

4 min read

Five B2B PR Thought Leaders Worth Following

Staying up to date in an industry that’s constantly evolving, like public relations,...

3 min read

What Will The Media Landscape Look Like In 5 Years?

Even before our COVID-inspired economic downturn, the media world—and especially print...

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B2B Tech PR: The Importance Of Original Data

We talk a lot about the importance of having something original to say. Effective PR and...

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The Evolution Of Public Relations: Adapting To Today’s Reality

Once upon a time, Americans started their day with a cup of coffee and the morning...

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The Importance Of Agility In B2B Tech PR

There's a phrase we are seeing and hearing everywhere. In newscasts. In industry blog...

1 min read

B2B Tech PR: How Should It Look Different During An Economic Downturn?

We’ve been having a lot of conversations at Idea Grove about the one-two punch of the...

4 min read

With Event Cancellations, PR Can Be Marketers’ Saving Grace

As the COVID-19 pandemic spurs more industry convention and trade show cancellations,...

3 min read

B2B Tech Public Relations: An Integral Element of Brand Growth

As we kick off a new decade, it’s a great time for companies to evaluate how each of...

5 min read

Why Brand Authority Matters and How to Achieve It

What does it mean to have authority? When you speak, do others listen? It’s something...

4 min read

3 Ways to Leverage Your Media Coverage in the Sales Process

PR pros see it all the time. A company’s communications team secures an impressive...

3 min read

3 Tips for Gaining Visibility in a Crowded Market

As public relations professionals, we spend much of our time trying to secure coverage...

2 min read

No One Is Reading Your Articles (But Here’s What You Can Do About It)

One of our primary objectives as publicists is to secure consistent, relevant media...

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Eight Happiness Lessons for PR People

I came across a story on "happiness lessons" being offered to schoolchildren in the U.K....

Idea Grove University: Real News, Fake News and the Truth

Neil Foote, a journalism and communications lecturer at the University of North Texas and...

7 min read

Ethics Backlash Behind It, Mark Cuban's Sharesleuth Is Still Plugging...

When news broke in the summer of 2006 that Mark Cuban was entering the journalism game as...

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These 8 Press Release Mistakes Will Earn You Eye Rolls, Not Coverage

Most working journalists have to deal with hundreds, if not thousands, of press releases...

5 min read

How Integration Can Cure Your PR and Marketing Headaches: Three...

If you work in the world of public relations or marketing, you’ve heard it 100 times...

3 min read

Quantity vs. Quality: Measuring Your PR Success

It’s no secret that clients want to see results when those end-of-month and...

4 min read

Three Ways B2B Tech Marketers Can Address Financial Audiences

Every company wants to grow and has its eye set on the prize: more prospects, customers,...

3 min read

How to Bring Business Technology to Life in Media Interviews

The scenario is all too familiar for many CMOs. Your team has been working for months on...

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Are You Missing Out on These PR Opportunities?

It’s impossible to overstate how important media relations is to our clients. But while...

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The Ingredients for Cooking Up an Effective Media List

What value does a message have if it’s not directed to the correct audience? It’s almost...

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Why Public Relations Strategies Should be Integrated into Your...

The world of brand communications is getting increasingly difficult to navigate. In the...

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The 4 Do’s and Don’ts of Marketing to Channel Partners Through...

Most companies know that marketing to customers is imperative to maintaining a...

6 min read

Mastering Media Relations in a B2B Technology World: How to Predict...

The world of B2B technology is exploding but, as with nearly every space with the...

5 min read

Mastering Media Relations in a B2B Technology World: How to Scale Up...

Most technology companies understand that marketing is an important part of elevating...

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Why Your B2B Tech Company Needs a Boutique Agency

If you are a small, medium or enterprise class business-to-business technology company,...

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5 Ways an Awards Program Adds Value to your Business

As the technology sector actively grows larger and more convoluted every year, our...

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When to Use a Pre-Briefing Strategy with Media and Why

Many companies take an “If you build it, they will come” approach to their media...

4 min read

4 Ways to Constantly Stay in Front of the Media

Let’s face it, media relations isn’t always a walk in the park. It can be a challenge to...

5 min read

5 Questions to Ask Before Launching a PR Campaign

Your team is pumped. The deal you’ve been working on or the product you’ve been...

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How to Become a News Junkie in 5 Easy Steps

I remember the day I became addicted to the news. It was the day after the 2000...

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3 Things to Consider When Faced with Obstacles and Workflow...

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Hiring a PR Agency: An Approach for the First 100 Days with the New...

You’ve gone through the RFP process. You’ve made your decision. Contract terms have been...

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Hiring a PR Agency: The Top Do’s and Don’ts for Issuing an RFP

For any growing B2B technology company, engaging a PR firm is a smart move, and one...

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Hiring a PR agency: 4 Things to Consider Before You Issue an RFP

At some point, most B2B technology companies will hit a point in their growth when the...

6 min read

How to Become a Strategic PR Advisor

Being a consultative advisor on PR is one of the best jobs in the world. But having a...

4 min read

Templates: When to Use, When to Avoid & Why

Much of what we do in PR lends itself to repeatable tasks. If you have a perception...

3 min read

The Importance of Staying Flexible in PR

Recently I took some time off to visit Big Bend National Park for a couple of days. I was...

6 min read

How to Master B2B Tech PR in Today’s World

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR...

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Master These 10 Skills to Move Up in Your PR Career

PR professionals know that work can sometimes seem like a juggling act. Whether you’re...

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6 Tips for PR Pros to Stand Above the Crowd

In the world of public relations, you have to run to keep up. The landscape is constantly...

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7 Secrets to Successful Analyst Engagement

If you’re a technology vendor, an industry analyst relations (AR) program can go a long...

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9 Social Media Trends We Hope Will Go Away Forever in 2015

2014 has been a year of great moments in social media, as well as more than a few ...

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Improve Your PR Measurement Strategy

Tech PR firms have long struggled to provide their clients with hard proof of a...

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Idea Grove Named a Finalist in American Business Awards

The American Business Awards, also known as the Stevie Awards, recently named Idea Grove...

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Spin Sucks, the Book: A Great Resource for PR and Marketing Pros

Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently...

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David Pogue and the Ghost of Ethics Past

(This post originally appeared in 2006. It's a different ethics world today. So you might...

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Idea Grove Video: The Best PR Engagements Start with the Client

When I launched the Idea Grove in 2005, I had never worked for or led a marketing firm or...

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Why Awards Must Be Part of Your PR Program

(Author's update: RiseSmart's heightened profile helped lift it from two guys with a...

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RiseSmart Scores with Super Bowl Correlation

Our Silicon Valley client RiseSmart, which provides outplacement and recruitment...

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25 Questions to Ask Before Hiring a Tech PR Firm

Before I started the Idea Grove, I was a senior corporate communications executive for...

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If You're Going to Sell Your Principles, at Least Demand a Fair Price

Blogs are by nature personal. Therein lies the beauty -- as well as the danger -- of...

Obvious PR Tip of the Day: Don't Ask Someone to Take Down a Blog Post

We just had a call from someone from a company that did not like what we said about them...

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Reporters Don’t Do Math, Part 2: Media’s Coverage of Short-Selling...

We’ve already explained why reporters aren’t too good at exposing things like the Enron...

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Pssst! Here’s a Secret: Business Reporters Can’t Do Math

Hugh Macleod, after boasting that he is “doing nothing but make money via blogs,” ripped...

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Yes, Bloggers Are Amateurs -- But Do They Have to Be So...

(Author's note: Blogger relations memories, circa 2006.)

Gawker has an e-mail exchange...

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Yes, Actual People Do Write Those Letters to Parade Magazine

(Author's note: "Fake news" circa 2005.)

A man named Ed Klein leads the team at Parade...

Top 10 Sources for Media News

(Author's note: Circa 2005)

Media Orchard stumbled upon an interesting site called Top 10...

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The 25 Top-Ranked PR Blogs: Are the Top PR Blogs the Best PR Blogs?

(Author's note: This blog post is a golden oldie -- or moldy oldie, depending on your...

Understanding the Journalist's Mindset

I originally posted here, back in 2005, some links to blogger analyses of the...

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Tip: When Your PR Guy Leaves on Bad Terms, the Media Will Know About...

The senior internal PR person is one of the most important leaders within an organization...

PR Could Make the Difference for CNOOC

As the Wall Street Journal reports, CNOOC, the state-owned Chinese oil company, is...

Tips on Managing a Public Relations Crisis

Crisis communications is PR playing defense. I've worked crises ranging from workplace...

2 min read

It's True, Most Journalists Are Progressive: Here's Why

(Author's note: This post was written amid the comparatively quaint media landscape of...

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PR Agency Assessment Tools

I know what it's like to be the client of a public relations agency. As a senior...

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B2B Brands Hide In Plain Sight

Last month, I met with the CEO of a B2B technology company that had just completed a...

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5 Marketing Shifts You Need to Make Right Now (Or Get Left...

Marketing success today isn’t about doing more—it’s about doing what matters. The...

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Cooling the Competition: Digital Marketing Trends for HVAC...

The HVAC industry is evolving rapidly, and in 2025, digital marketing is...

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GenAI SEO Strategies: A Comprehensive Guide

Generative artificial intelligence (GenAI) has taken the technical world by storm,...

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5 Things Most Marketers Get Wrong About AI

Artificial Intelligence (AI) isn't exactly a novel concept, but it’s most certainly one...

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We hone our expertise every day to better serve our clients

Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

Sarah DiRico

Vice President, Viaero Wireless

The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

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