When things get different or difficult, we tend to take comfort in the familiar. We pull back on anything that doesn’t feel essential. That’s why in times of uncertainty, like we are in now thanks to the COVID-19 pandemic and the economic fallout that’s resulting from it, businesses make cuts. Those cuts too many times come from marketing. Companies stop campaigns. They pull back on paid social media and other digital advertising.
We recently posted a blog from Talissa Beall, the leader of our social media team, that argued this was not the time to stop those paid efforts. People are online more than ever right now. And because so many other companies have instinctually stopped their paid campaigns, bids are down. You can get more impressions for your dollar than you could have just a couple of months ago.
One of the things Talissa mentioned in her post was that this is actually a great time to experiment with your social media content. I thought that was an interesting idea, and I had a conversation with her about what that looks like and why it’s important for brands to do it.
Take a few minutes to watch the video below then leave your thoughts in the comments. We look forward to the discussion.