--- title: Why Now Is the Time to Experiment with Your B2B Social Media Content description: Our social media leader, Talissa Beall, shares why now is the time for your brand to be experimenting with its B2B social media content. image: https://www.ideagrove.com/hubfs/Why%20now%20is%20the%20time%20to%20experiment%20with%20your%20B2B%20social%20media%20content-1.jpg --- [![logo](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg "logo")](https://www.ideagrove.com) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) [ Get Started ](https://www.ideagrove.com/contact) [ Get Started ](https://www.ideagrove.com/contact) [Blog](https://www.ideagrove.com/blog) / [Social Media](https://www.ideagrove.com/blog/topic/social-media) / # Why Now Is the Time to Experiment with Your B2B Social Media Content ![](https://www.ideagrove.com/hubfs/Employee%20Photos/Headshots/Jarrett-Rush.jpg) [Jarrett Rush](https://www.ideagrove.com/blog/author/jarrett-rush) **Published:** May 5, 2020       **Updated:** May 5, 2020 ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/hour.svg) 1 min read - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://www.ideagrove.com/blog/why-now-is-the-time-to-experiment-with-your-b2b-social-media-content) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/X.svg)](https://twitter.com/intent/tweet?url=https://www.ideagrove.com/blog/why-now-is-the-time-to-experiment-with-your-b2b-social-media-content) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/facebook.svg)](http://www.facebook.com/sharer.php?u=https://www.ideagrove.com/blog/why-now-is-the-time-to-experiment-with-your-b2b-social-media-content) ![](https://www.ideagrove.com/hubfs/Why%20now%20is%20the%20time%20to%20experiment%20with%20your%20B2B%20social%20media%20content-1.jpg) When things get different or difficult, we tend to take comfort in the familiar. We pull back on anything that doesn’t feel essential. That’s why in times of uncertainty, like we are in now thanks to the COVID-19 pandemic and the economic fallout that’s resulting from it, businesses make cuts. Those cuts too many times come from marketing. Companies stop campaigns. They pull back on paid social media and other digital advertising. We recently posted a blog from Talissa Beall, the leader of our social media team, that argued [this was not the time to stop those paid efforts](https://www.ideagrove.com/blog/why-this-is-the-wrong-time-to-stop-your-b2b-tech-paid-social-media). People are online more than ever right now. And because so many other companies have instinctually stopped their paid campaigns, bids are down. You can get more impressions for your dollar than you could have just a couple of months ago. One of the things Talissa mentioned in her post was that this is actually a great time to experiment with your social media content. I thought that was an interesting idea, and I had a conversation with her about what that looks like and why it’s important for brands to do it. Take a few minutes to watch the video below then leave your thoughts in the comments. We look forward to the discussion.   ###### Insights ## Stay Informed with Our Blog Discover the latest industry trends and expert advice. [View All](https://www.ideagrove.com/blog) [![social-media-rockstar.jpg](https://www.ideagrove.com/hs-fs/hubfs/Blog_Images/social-media-rockstar.jpg?width=352&name=social-media-rockstar.jpg) ](https://www.ideagrove.com/blog/b2b-social-media-rockstar-next-event) [Social Media](https://www.ideagrove.com/blog/topic/social-media) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 4 min read ##### [Be a B2B Social Media Rockstar at Your Next Event](https://www.ideagrove.com/blog/b2b-social-media-rockstar-next-event) In our world of digital connectedness, almost nothing is isolated anymore. Global and... [Read more **](https://www.ideagrove.com/blog/b2b-social-media-rockstar-next-event) [![How To Create A Compelling B2B Social Media Marketing Strategy In 2019](https://www.ideagrove.com/hs-fs/hubfs/How%20To%20Create%20A%20Compelling%20B2B%20Social%20Media%20Marketing%20Strategy%20In%202019.jpg?width=352&name=How%20To%20Create%20A%20Compelling%20B2B%20Social%20Media%20Marketing%20Strategy%20In%202019.jpg) ](https://www.ideagrove.com/blog/how-to-create-a-compelling-b2b-social-media-marketing-strategy-in-2019) [Social Media](https://www.ideagrove.com/blog/topic/social-media) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 11 min read ##### [Creating B2B Social Media Campaigns That Sizzle](https://www.ideagrove.com/blog/how-to-create-a-compelling-b2b-social-media-marketing-strategy-in-2019) Social media is in its teenage years and we can all tell. It’s maturing, and not always... [Read more **](https://www.ideagrove.com/blog/how-to-create-a-compelling-b2b-social-media-marketing-strategy-in-2019) [![](https://www.ideagrove.com/hs-fs/hubfs/Blog_Images/improve-social-content.jpg?width=352&name=improve-social-content.jpg) ](https://www.ideagrove.com/blog/improve-social-media-roi-visual-content) [Social Media](https://www.ideagrove.com/blog/topic/social-media) [Former Employee](https://www.ideagrove.com/blog/topic/former-employee) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 3 min read ##### [Improve Social Media ROI with Visual Content](https://www.ideagrove.com/blog/improve-social-media-roi-visual-content) Finding new ways to be creative on social media is something all B2B companies struggle... 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