Once upon a time, Americans started their day with a cup of coffee and the morning newspaper—picked up right from their doorsteps. Those days are long gone. Today, many get their news in 280-character snippets, from YouTube, or—if they’re committed—the first few paragraphs of an online article. Simply put, we operate differently, and, for public relations practitioners, that means evolution is critical to success.
Today, it's all about industry knowledge and individual relationships -- which have always been Idea Grove's calling cards. Here's how we do it:
Whether you choose to work with Idea Grove or another firm, make sure your team or agency understands the evolution of PR—and has the tools needed to go beyond traditional media relations methodology.
“A couple of years ago at Pivot3, we found ourselves in a fast growing and highly valued industry segment, and one where we had the best and most powerful technology solution, but we were an unknown in the market. It was great to have the best solution but we needed to radically improve our visibility in order to grow. We retained the team at Idea Grove to help us with this challenge and they significantly upped our game, resulting in increased coverage by key media outlets, far higher profiles on-line and in social networks, and more of our people out and talking with external groups about our company."