In our world of digital connectedness, almost nothing is isolated anymore. Global and local happenings are broadcast across the internet, namely on social media. In the B2B social media world, this means that companies should be engaging with and keeping their audiences up to date when they attend trade shows, conferences and industry events.
Leveraging your presence at one of these events for the best ROI means thinking beyond the show floor. You need a strategy for sharing events with social audiences, including your own followers and event attendees. Those who couldn’t attend the event but are still interested following along make up a third audience. Developing a well-rounded approach to an event means including social sharing in your playbook. Here’s what we recommend when it comes to building your social media strategy for events.
First thing’s first—you need to pick where you’ll be sharing your experiences. The big picture answer is social media. But more specifically, which channels? Consider the following when choosing which channels are most appropriate:
Another question to ask before the event begins is standard when developing any type of strategy: What do you want to achieve? What are your social goals for this event? Give these KPIs a thought when deciding how you’ll demonstrate success:
Now you have two of the most important decisions made, but there’s more to consider when building a social strategy for an event. Don’t forget to iron out these details:
You’ve made it to the event and things are in full swing. Everyone is moving a million miles a minute, but don’t panic! You can execute successful social outreach by keeping just a few things in mind:
This is when you might be tempted to take a deep breath, prop your feet up and pour yourself a relaxing glass of wine. But wait! Don’t just fall off a social cliff once the event is over. Follow these suggestions to finish on a high note:
With this checklist in hand, you’ll be a social pro at upcoming trade shows, conferences and other industry events. Cheers and happy sharing!