Digital signage is more than just moving billboards. With dynamic content and digital targeting, digital out-of-home can move audiences to take action and improve customer experience. It's one of the more fast-changing and high-potential MarTech marketing segments.
We talked with Tracie Wilbanks, vice president of marketing for Reflect Systems, a leader in digital signage implementation and strategy, about her company and how it is helping its clients use digital signage to meet their marketing objectives.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.