Digital signage is more than just moving billboards. With dynamic content and digital targeting, digital out-of-home can move audiences to take action and improve customer experience. It's one of the more fast-changing and high-potential MarTech marketing segments.
We talked with Tracie Wilbanks, vice president of marketing for Reflect Systems, a leader in digital signage implementation and strategy, about her company and how it is helping its clients use digital signage to meet their marketing objectives.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.