Seeing the opportunity to help shape the growing AI narrative, Krista Software engaged with Idea Grove for support. Idea Grove helped field the Trust in AI survey to understand U.S. adults’ knowledge, attitudes and perceptions concerning AI's capabilities in performing tasks and making critical decisions. To maximize the report's impact, Idea Grove orchestrated an extensive media relations campaign, strategically disseminating a press release and customizing tailored pitches for a diverse range of national and trade media outlets.
Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program.
CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website.
Idea Grove and Phelps United developed a survey and report to drive awareness around consumer spending and holiday trends – using this to drive brand mentions and backlinks to PhelpsUnited.com. Idea Grove also launched a media relations campaign that targeted both national and trade media outlets as well as podcast and broadcast opportunities.
Idea Grove developed a media relations campaign to help increase brand visibility and trust with Chowly’s target audiences. In order to garner positive press coverage, we aligned with Chowly on a clear, concise message that illustrated the strategic rationale for the acquisition and what benefits it will bring to the company, its customers and stakeholders.
To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website.