Naming & Rebrand
The leadership team at Syslink Xandria knew the business was ready to evolve. Idea Grove set out to create a new message, name, and brand identity to help bring their business to new heights.
To stay competitive, grocery stores have to do more than just stock shelves, produce bins, meat, and dairy aisles with products consumers want to buy. They have to provide customer experiences that today’s shoppers expect while running leaner operations, optimized by cutting-edge technology systems.
After moving to a new company, Liz Thrailkill was looking for a way to expand her marketing team. In working with Idea Grove, she found a group of creative thinkers that were ready to help her tackle all her marketing projects.
As an early pioneer in hyperconverged infrastructure, Pivot3 found a PR partner in Idea Grove during its search for more recognition in the industry.
Idea Grove’s expertise in HubSpot and PPC tools made assessing the campaign’s effectiveness simple and direct. Leveraging these tools, it was able to track clicks and conversions resulting from each asset, ad and post.
For Onyx CenterSource, success brought opportunity, but those opportunities brought obstacles. After a pair of strategic acquisitions, Onyx found itself as the hotel payments and commission processing industry’s biggest player and the only one that worked with both hotels and travel agents.