FEATURED ARTICLE APRIL 3

WITH EVENT CANCELLATIONS, PR CAN BE MARKETERS’ SAVING GRACE

As the COVID-19 pandemic spurs more industry convention and trade show cancellations, marketers must be ready to turn on a dime—armed with a results-driven contingency plan. Especially in the B2B technology space, many companies spend a sizable amount of their annual marketing budgets on third-party trade shows and industry events. As a critical element of the marketing mix, cancellations and postponements of these events can be highly disruptive, no matter the reason.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.