Everybody claims to be a growth hacker these days — at least if you check out people's bios on LinkedIn. The truth is that while marketers, developers and product managers can team up on some cool customer acquisition strategies to build user bases fast, most things that last take time. Trust, for example. You can't build it overnight because until you have some skins on the wall, and until you have proven you are good at what you do, people will be wary. That's just human nature.
Idea Grove finds it frustrating when companies do make customers happy — but then don't take steps to use that trust to fuel growth. It's amazing how many companies have achieved high customer satisfaction, industry endorsements, and other trust signals, but don't realize the value of sharing this information. Or, they understand the value but don't know how to effectively share it. You don't need growth hacking to grow in these cases. You simply need to Grow With TRUST.