We are excited to have been named the winner in two categories at the 2014 PRSA Dallas Pegasus Awards. The wins come in the Reputation/Brand Management and the Marketing Communications (Services, B2B) categories. The campaigns were conducted on behalf of clients Apptricity and RiseSmart, respectively.
Idea Grove managed a successful communications campaign for Apptricity, a provider of mobile enterprise software solutions, after the company won a $50 million settlement from the U.S. Department of Defense. The account team secured coverage in more than 200 media outlets, including The Wall Street Journal, Bloomberg and The Washington Post.
Marketing Effectiveness (Services, B2B) – RiseSmart Super Bowl Campaign
RiseSmart has become known for its Super Bowl prediction, which guesses the Super Bowl winner based on unemployment rates. In 2014, news coverage of the forecast included reports from The Boston Globe, MSN, CNBC and multiple Fox and CBS affiliates. ESPN ran a segment discussing the prediction, Fox Business Network ran a 34-second report and a Wall Street Journal reporter discussed the prediction on a popular radio program.
The Pegasus Awards recognize outstanding public relations and strategic communications in the Dallas area. Winners were announced Nov. 7.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.