IT SERVICES
Make your IT services stand out in a crowded field
Let’s face it. Today’s IT service providers play in a commoditized world where many offer similar services, making it tough to showcase your unique value proposition and attract new clients. It's difficult to showcase value without a clear distinction from competitors, and any differentiation loses impact without a demonstrably valuable proposition. Idea Grove has integrated strategies that improve your online visibility and strike a perfect balance between differentiating your services and communicating their value to potential customers.
B2B Tech Public Relations
Putting out product and leadership announcements is not enough when everyone else is doing the same. You need something to talk about when you don’t have those kinds of announcements. You need thought leadership. We craft compelling narratives for new media and engage audiences on social media. This dual strategy ensures visibility across the widest possible audience, cementing your brand’s importance in the market while making your story relatable and interactive.
B2B Tech Content Marketing
Like your unique value proposition, each technology brand has its own identity and needs. We do more than create engaging content that aligns seamlessly with your brand's voice, values, and audience. We personalize a distribution strategy so your content reaches the right people at the right time, through the most effective channels.
B2B Tech Search Marketing
The importance of a tech company ranking high in search engine results is indisputable. We’ll optimize not only your Google presence to attract buyers and establish trust, but also optimize your online content for search engines and emerging GenAI systems. This blended approach boosts website traffic to turn searches into sales as AI technology continues its rapid evolution.
AI-Enabled Software
Your AI product should stand head-and-shoulders above the rest
B2B software buyers are faced with lack of understanding, misconceptions (and even fear), and potentially overwhelming complexity of this new technology. Plus, with everyone jumping on the bandwagon, how can these buyers distinguish between the experts and just another me-too wannabe? Where do they look to find someone trusty to guide them? Idea Grove’s Integrated Online Visibility Engine helps AI clients like you cut through the noise, and our tech expertise helps you educate and demystify your offering. By harnessing the latest technology—including AI itself—we make raising and measuring online visibility simpler.
Expertise
Our Expert Team
Meet our team of experts in IT & AI marketing.
Alanna Boudreau
Content Manager
Breanne Ngo
Public Relations Specialist
Jarrett Rush
Vice President of Strategy and Content
Jordan Owens
Public Relations Coordinator
Kenzie Morgenlaender
Account Executive
Les Worley
Senior Writer
Liz Cies
Chief PR Strategist
Madison Herubin
Account Director
Megan Chesterton
Creative Director
Scott Baradell
Founder/CEO
Taylor Hering
Operations Manager
Fernando D'Annunzio
Paid Search Manager
Customer testimonials
See what our customers say
“Idea Grove’s branding process starts with a conversation. They helped lead us through discussions that reframed how we saw our business internally and shifted how we spoke about and portrayed our company to the market as we relaunched our brand.”
Dave Chaplin,
Altezza - Advertising and MarTech
"Utilities is a more traditional industry, and Idea Grove has helped us shape our go-to-market strategy and position ourselves for the future by giving us a new message that is resonating with all the members of our market, from clients to analysts to influencers."
Michelle Gillum
VertexOne - Utilities
"I consider them an extension of my marketing team, helping me hit home runs with brand strategy, PR, and content creation."
Mason Page
Reflect Systems - Advertising and MarTech
“The Idea Grove team is strategic, smart, proactive, and flexible.”
Rodney Mason
daVinci Payments - E-Commerce and Retail Tech
“I’ve engaged Idea Grove for years over multiple projects. That’s because of the people. The team there is smart, strategic, and on the front edge of what’s happening in marketing and PR. But the team is also made up of fun and friendly people who are a joy to work with.”
David Kiger
Worldwide Express - Transportation and Logistics