Published: Oct 6, 2006
Last Updated: Dec 20, 2018

I often advise my clients, over much objection, that they don't need to weigh their websites down with so much detail. Especially in B2B technology, the bad habit of vomiting out endless information on speeds and feeds and other spec sheet minutia is a hard one for many companies to break.

"Less is more," I tell them. "In design, less is more."

And now, thanks to one publicity-savvy designer, I have a good analogy to provide from the world of fashion.

From the Daily Mail:

In a cheeky parody, avantgarde Turkish-born, British based designer Hussein Chalayan shocked the Paris Fashion Week crowd yesterday by sending a model down the runway wearing little more than a hat and a fetching pair of heels.

Perhaps this pared-down part of his collection will be available in shops - as the Emperor's New Clothes range?

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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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