FEATURED ARTICLE FEBRUARY 8

THE SHIFT IN B2B SOCIAL MEDIA YOU CAN'T IGNORE

Six Degrees. Bolt.com. Open Diary. These aren’t names most people would cough up if asked to name the progenitors of today’s social media giants. Some would say MySpace or even AOL (yes, AOL). Others more seasoned might argue the early IRC (Internet Relay Chat), various bulletin board services (BBS) and chat rooms were the first incarnations of social media. I’d probably agree with them. But regardless of the form, from primitive to sophisticated, one thing has been consistent among them all: the idea of building communities of people.

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