Marketers today are coming to understand that the best way to attract new customers is to make advocates of their current customers. That makes customer loyalty programs, and the MarTech technology that supports them, more important than ever.
We talked with Bill Swift, chief technology officer and executive vice president for Brierley+Partners, a leader in customer loyalty solutions, about his company and how it is helping its clients improve the customer experience to create brand advocates.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.