MARTECH TALK: BILL SWIFT OF BRIERLEY+PARTNERS ON CUSTOMER LOYALTY

Marketers today are coming to understand that the best way to attract new customers is to make advocates of their current customers. That makes customer loyalty programs, and the technology that supports them, more important than ever.

We talked with Bill Swift, chief technology officer and executive vice president for Brierley+Partners, a leader in customer loyalty solutions, about his company and how it is helping its clients improve the customer experience to create brand advocates.