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Marketers today are coming to understand that the best way to attract new customers is to make advocates of their current customers. That makes customer loyalty programs, and the technology that supports them, more important than ever.

We talked with Bill Swift, chief technology officer and executive vice president for Brierley+Partners, a leader in customer loyalty solutions, about his company and how it is helping its clients improve the customer experience to create brand advocates.



About the Author

Scott Baradell
Scott Baradell
Scott oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

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