PR vs. Marketing: What's the Difference, and Why Does It Matter?

Published: February 10, 2012 Updated: March 9, 2022

PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

Idea Grove CEO Scott Baradell offers insights in this 15-minute video in which he articulates the differences between PR and marketing. He also provides a new definition for PR to better meet the needs of today's clients.

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PR vs. Marketing: What's the Difference, and Why Does It Matter?

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