PR vs. Marketing: What's the Difference, and Why Does It Matter?

From the CEO

Scott Baradell

Published: Feb 10, 2012

Last Updated: Mar 9, 2022

PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

Idea Grove CEO Scott Baradell offers insights in this 15-minute video in which he articulates the differences between PR and marketing. He also provides a new definition for PR to better meet the needs of today's clients.

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About the Author

Scott Baradell

Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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