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PR Could Make the Difference for CNOOC

Scott Baradell

Published: June 27, 2005       Updated: April 26, 2024

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As the Wall Street Journal reports, CNOOC, the state-owned Chinese oil company, is relying on "U.S public relations strategy" in its attempt to win shareholder and government approval for its unsolicited bid for Unocal.

Cnooc has hired a pair of U.S. media strategy firms to soften resistence among the public and on Capitol Hill.
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