As the Wall Street Journal reports, CNOOC, the state-owned Chinese oil company, is relying on "U.S public relations strategy" in its attempt to win shareholder and government approval for its unsolicited bid for Unocal.
Cnooc has hired a pair of U.S. media strategy firms to soften resistence among the public and on Capitol Hill.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.