The Dallas-Ft. Worth chapter of the American Marketing Association has named Idea Grove a finalist in the 2015 Marketer of the Year Awards program. The entry is in the public relations category on behalf of RiseSmart, a leading outplacement provider.
RiseSmart’s annual Super Bowl prediction, which uses unemployment rates to determine the winner of the Big Game, has become a national event. In 2014, more than 50 outlets covered the prediction, including ESPN, which ran a 45-second segment, and Fox Business Network, which ran a 34-second segment. MSNBC, CNBC and major newspapers across the country also covered the story.
The DFW AMA awards program honors agencies that execute premiere PR and marketing campaigns. Winners will be announced May 7 in Dallas.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.