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Idea Grove Video: The Best PR Engagements Start with the Client

Published: February 15, 2012       Updated: July 13, 2024

1 min read


When I launched the Idea Grove in 2005, I had never worked for or led a marketing firm or PR agency. My experience with Dallas agencies had always been as a client -- of mega-agencies such as Burson-Marsteller, Fleishman-Hillard and JWT, as well as many smaller firms in Dallas and elsewhere. Today, we try to bring that same client mentality to every engagement. That starts with having empathy and respect for our client contacts. We understand the many challenges of managing corporate marketing and communications departments, which helps us to be your partner in overcoming those challenges and emerging as a hero within your organization.

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