When I launched the Idea Grove in 2005, I had never worked for or led a marketing firm or PR agency. My experience with Dallas agencies had always been as a client -- of mega-agencies such as Burson-Marsteller, Fleishman-Hillard and JWT, as well as many smaller firms in Dallas and elsewhere. Today, we try to bring that same client mentality to every engagement. That starts with having empathy and respect for our client contacts. We understand the many challenges of managing corporate marketing and communications departments, which helps us to be your partner in overcoming those challenges and emerging as a hero within your organization.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.
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