Trust is the most important factor in a successful marketing agency-client relationship. When you hire an agency, you need to know that your marketing strategy and execution is in good hands. This foundational confidence will allow you to step back from micromanaging plans and activities and unleash the expertise and skills of your agency.
Trust needs to be established before the contract is signed and then reinforced through interactions and results. So, how do you know that you can trust an agency before you start working together? Here are 10 ways you can evaluate an agency’s trustworthiness prior to joining forces.
If you’ve done your due diligence before hiring an agency and they have proven themselves, now it is up to you to start the relationship with the assumption of trust. Trust can be lost or strengthened along the course of relationship, but it should always be there out of the gate.