Published: Mar 17, 2022

Many ORM firms promise you the moon—but the shady tactics they use can ultimately dig your brand an even deeper reputational hole.

There's a wrong way and a right way to do online reputation management, or ORM. In this 2:40 minute video, Idea Grove CEO and editor Scott Baradell explains how to tell the difference—and how to choose an ORM firm that can help your brand build and protect its reputation over the long term.


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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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