--- title: How to Choose a Reputation Management Firm description: There's a right way and a wrong way to do ORM, or online reputation management. Scott Baradell explains the difference—and the long-term benefits of an ethical approach. image: https://www.ideagrove.com/hubfs/Trust%20Solutions%20Graphics/Trust-Reputation-Test.png --- [![logo](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg "logo")](https://www.ideagrove.com) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) [ Get Started ](https://www.ideagrove.com/contact) [ Get Started ](https://www.ideagrove.com/contact) [Blog](https://www.ideagrove.com/blog) / [From the CEO](https://www.ideagrove.com/blog/topic/from-the-ceo) / # How to Choose a Reputation Management Firm ![](https://www.ideagrove.com/hubfs/Scott%20Baradell.png) [Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell) **Published:** March 17, 2022       **Updated:** March 17, 2022 ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/hour.svg) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://www.ideagrove.com/blog/how-to-choose-a-reputation-management-firm) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/X.svg)](https://twitter.com/intent/tweet?url=https://www.ideagrove.com/blog/how-to-choose-a-reputation-management-firm) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/facebook.svg)](http://www.facebook.com/sharer.php?u=https://www.ideagrove.com/blog/how-to-choose-a-reputation-management-firm) ![](https://www.ideagrove.com/hubfs/Trust%20Solutions%20Graphics/Trust-Reputation-Test.png) Many ORM firms promise you the moon—but the shady tactics they use can ultimately dig your brand an even [deeper reputational hole](https://blog.businesswire.com/make-sure-your-reputation-management-agency-doesnt-ruin-your-reputation). There's a wrong way and a right way to do online [reputation management](https://www.ideagrove.com/approach/reputation-management), or ORM. In this 2:40 minute video, Idea Grove CEO and [TrustSignals.com](https://www.trustsignals.com/) editor Scott Baradell explains how to tell the difference—and how to choose an ORM firm that can help your brand build and protect its reputation over the long term.   ###### Insights ## Stay Informed with Our Blog Discover the latest industry trends and expert advice. [View All](https://www.ideagrove.com/blog) [![](https://www.ideagrove.com/hs-fs/hubfs/ODwyers%20PR%20Rankings%202021.jpg?quality=low&width=352&name=ODwyers%20PR%20Rankings%202021.jpg) ](https://www.ideagrove.com/blog/idea-grove-rated-among-top-pr-firms-in-2021-odwyers-rankings) [Idea Grove News & Awards](https://www.ideagrove.com/blog/topic/idea-grove-news-awards) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 1 min read ##### [Idea Grove Rated Among Top PR Firms in 2021 O'Dwyer's Rankings](https://www.ideagrove.com/blog/idea-grove-rated-among-top-pr-firms-in-2021-odwyers-rankings) Idea Grove climbed two spots to No. 85 in [O'Dwyer's annual ranking](https://www.odwyerpr.com/pr_firm_rankings/independents.htm) of independent PR... [Read more **](https://www.ideagrove.com/blog/idea-grove-rated-among-top-pr-firms-in-2021-odwyers-rankings) [![](https://www.ideagrove.com/hs-fs/hubfs/Blog_Images/shutterstock_368531996.webp?width=352&name=shutterstock_368531996.webp) ](https://www.ideagrove.com/blog/quality-vs-quantity-measuring-public-relations-success) [Public Relations](https://www.ideagrove.com/blog/topic/public-relations) [Former Employee](https://www.ideagrove.com/blog/topic/former-employee) ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 3 min read ##### [Quantity vs. Quality: Measuring Your PR Success](https://www.ideagrove.com/blog/quality-vs-quantity-measuring-public-relations-success) It’s no secret that clients want to see results when those end-of-month and... 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