Published: Mar 17, 2022

Many ORM firms promise you the moon—but the shady tactics they use can ultimately dig your brand an even deeper reputational hole.

There's a wrong way and a right way to do online reputation management, or ORM. In this 2:40 minute video, Idea Grove CEO and editor Scott Baradell explains how to tell the difference—and how to choose an ORM firm that can help your brand build and protect its reputation over the long term.


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About the Author

Scott Baradell
Scott Baradell
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book, Trust Signals, is scheduled for publication in 2021.

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