Published: Apr 24, 2019
Last Updated: Jan 5, 2022

Idea Grove's successful campaign to help a retail technology leader put a new face on a 40-year-old brand has been recognized by the SABRE Awards, the world’s largest PR awards program; and by the Dallas/Fort Worth American Marketing Association's Marketer of the Year Awards.

TRUNO is a national leader in integrated retail technology solutions, supplying point of sale, margin and risk management, digital commerce and more to over 8,000 customer sites in the grocery retail sphere. Idea Grove worked with TRUNO to build a website that skillfully integrated the 40-year-old company's 26 different solutions into one unifying brand identity.

Idea Grove's work on TRUNO was shortlisted for the 2019 North American SABRE Awards in the category of business-to-business marketing. Overall, the SABRE Awards includes around 300 campaigns on its shortlist selected from among more than 2000 entries. The campaigns were evaluated by a jury of industry leaders. The winners will be announced at the awards ceremony on May 7 at Cipriani 42nd Street in New York along with the Agencies of the Year and Best Agencies to Work For.

Idea Grove is a finalist in the "2019 Branding - Business to Business" category in the AMA DFW's Marketer of the Year Awards. Idea Grove has received multiple Marketer of the Year awards over the years and is excited to take part in this year's gala on May 2. 

The Marketer of the Year Awards recognize excellence in marketing in the DFW area across 28 marketing categories, plus awards for overall Marketer of the Year, Collegiate Marketer of the Year and CMO of the Year.  This annual event attracts submissions and attendees from companies of all sizes — Fortune 50 companies to independent agencies. 

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About the Author

Scott Baradell
Scott Baradell
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book, Trust Signals, is scheduled for publication in 2021.

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