Marketing technology is great. It can make a small team operate at higher levels. It can make a big team magnitudes more efficient. But not all marketing technology is the same. The reality is that a lot of marketing technology may not be right for what you're hoping to achieve. So, before you put down a lot of money and get locked into a contract that quickly becomes prohibitively expensive, keep these three tips in mind as you are making your marketing tool assessments.
Jarrett is responsible for the creation and implementation of client content strategy, ensuring not only is the right message being communicated but that it's being communicated in the right places using the right methods.