Marketing technology is great. It can make a small team operate at higher levels. It can make a big team magnitudes more efficient. But not all marketing technology is the same. The reality is that a lot of marketing technology may not be right for what you're hoping to achieve. So, before you put down a lot of money and get locked into a contract that quickly becomes prohibitively expensive, keep these three tips in mind as you are making your marketing tool assessments.
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