At the core of Idea Grove’s mission is to generate brand trust for our clients. We talk a lot about trust generation and the myriad ways B2B technology companies can build and maintain that trust. One of those most visible yet often neglected opportunities to build trust is your website. That’s why we recently sat down with our own Megan Chesterton to discuss the importance of trust-centered web design and posted 68 tips for designing a trust-centered website. We invite you to learn more about our unique approach to B2B web design.
Now that you know what kind of site to build, you'll need the tools to do it. So whether you’re ready to apply these tips to a fresh new website or migrate your existing site to a new platform, the question is: Which of the many website platforms available today is the best choice for you? Some of the most significant considerations, for example, are out-of-the-box features vs. third-party extensions, open or closed architecture, ease of use, ease of customizability, security, support, and (of course) pricing, just to name a few.
Each of the most popular website platforms has both pros and cons. You just have to figure out which one checks most or all of your boxes while not providing excess features you won’t need (or involve excessive custom development work).
While we can’t provide a blow-by-blow comparison of every platform B2B businesses can choose from, we can make narrowing things down a little easier. Here’s a quick rundown on how we see four of the most popular and powerful website platforms.
Did you know that 64.8% of websites employing a content management system (CMS)—and 41.1% of all websites—are built on WordPress? Here are a few reasons it is so popular, as well as a few potential drawbacks.
Though not nearly as widely used as WordPress, Drupal provides a backend web application framework for about 13% of the world’s top 10,000 websites. Let’s see how it compares.
If WordPress’s basic content management and its reliance on so many plugins worry you, yet Drupal’s complexity concerns you even more, consider Joomla! (That’s right, with a “!”). Powering more than 9% of the world’s business websites, Joomla! (or just J!) is somewhat of a middle ground between the two platforms.
As a HubSpot Platinum Partner, Idea Grove has a natural fondness for HubSpot's CMS, which can be used separately or along with other components of HubSpot's sales, marketing and customer service platform. Here are some of the reasons why it might (or might not) be the right web platform for you.
Although we’ve only touched the surface here, you now know what these platforms can (and cannot) do, as well as some of the capabilities they will provide your web team and your marketing team. But before we close, here are some larger considerations to keep in mind as you’re exploring the different platforms.
In other words, choose your web platform based on your near- and medium-term business goals and desired growth. And if by chance you happen to grow faster than you expected, that is an excellent problem to have.