Many businesses shortchange themselves by treating social media as a checklist item rather than a powerful tool for driving market awareness and brand trust. Social media holds a wealth of untapped data—providing critical insights on industry conversations and trends, competitors, and a company’s brand health.
Need to understand things from your customer's perspective? Social is the perfect solution. Beyond insights, social holds the power of persuasion through influencers and review sites. Whatever your goals, we can help you to achieve them through the power of social media.
We learn your overall business goals then form a social media strategy to build, grow and protect your brand.
Once we’ve established your strategy, we create an execution plan focused on the platforms that resonate with your audience.
We analyze performance, recommend optimizations and fine-tune the process until your program is a well-oiled machine.
Many of our clients are challenger brands, start-ups, or they're established but not well-known to the public. We use social media to build awareness and strengthen confidence in your prospects and current customers. After all, your social profiles are one of the first impressions you'll make, it needs to be a lasting one.
Our organic social program provides your current social audience with a variety of content that establishes your brand as an expert in your category. We combine pillars like thought leadership, owned content, company news, company culture, special events and campaigns, and media wins to keep your social profiles active, interesting and informative.
In conjunction with our organic social program, we also provide paid social services to help our clients connect with specific, highly targeted audiences. Paid social is the perfect tool to get in front of key stakeholders and can be used to increase brand awareness and followers, improve consideration, and prime the pump for conversions down the road.
Absolutely! We can provide custom consulting and training to help support your marketing objectives.
Here are just a few ways B2B tech companies use social media to accelerate their marketing objectives.
If you’re struggling to get in front of highly niche audiences, paid social is a great way to connect. Here’s how it helps:
Social listening allows you to collect real-time and historical data through various social platforms like Twitter, Reddit, Instagram, etc. It’s an excellent resource to identify conversations happening around your brand, your competitors and conversations within your industry. We work with our clients to determine what they want to listen for, build queries, analyze the data, and give you actionable insights that can inform future campaigns and marketing efforts. The information we pull can provide a wide variety of insights:
Working with B2B influencers allows you to tap into the entire audience who follows and trusts that individual. An influencer becomes an ambassador and storyteller of your brand to build trust in a way that you can’t do yourself. In B2B brands, it is important to find out where your audience is and who they know and trust in your industry. Once you find the most known individuals in your space, the door is open to partnering with those people to be brand ambassadors and tell their audience why they need to work with you.
If someone is searching for a service or solution, review sites are often one of the first results they will see, and it’s often one of the first results clicked. Having a strong presence on the leading review site gives multiple opportunities for prospects to find your company while they are already searching for business. If your review site profile stands out, gives a tangible representation of your work and who you are, and has a high number of reviews, then prospects will know your brand well without ever leaving the site.
Having a credible and robust presence on various review sites helps potential prospects learn more about your company through trusted third-party sources and customer testimony. It’s one thing to tell a prospect that your services are excellent, but they are more apt to buy in and take the next step towards conversion when they hear it from a trustworthy source.
We know executives have hectic schedules, but people are looking for their social presence and commentary. We provide execs with a complete social program, including social content creation, publishing, ghostwriting services for thought leadership and social listening insights to help them stay on top of what’s happening within their industry and keep tabs on their competition.
"Idea Grove helped give our social program a competitive edge that drives third-party validation and brand awareness. They created a plan that allows us to differentiate our brand and solutions to showcase our unique culture and values, all while growing our brand awareness and search presence."
KIRK BRAUN, SE2
