FEATURED ARTICLE FEBRUARY 26

CONTROVERSY OR CONVICTION: IS YOUR BRAND IDENTITY THE BEST THAT IT CAN BE?

When Gillette released a Super Bowl ad that made a 180-degree turn from its previous brand message, it got social media humming. But while arguably the latest and loudest, Gillette is hardly the first brand that’s stirred a controversy by projecting a major change to its image, nor will it be the last. Of course, the results of such a move can go either way.

READ MORE