FEATURED ARTICLE JULY 15

WHY AND HOW TO KEEP YOUR B2B TECHNOLOGY BLOG OFF THE M.I.A. LIST

A while back, I wrote about some of the wrong and right reasons that companies blog. Some of wrong reasons are using the blog to post thinly veiled sales brochures, trying to make the author sound smart or intellectual, or simply doing it because a post is expected every week. On the other hand, using your blog to demonstrate thought leadership and provide useful information fosters more engagement with your readers. And by using the appropriate keywords, it can help visitors find your website in the first place, thereby building your site’s authority and trust. 

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