Published: May 29, 2007
Last Updated: Dec 3, 2017

Google and God are a lot alike. Both work in mysterious ways. Both are unfair. And apologists are quick to defend both, because without them the universe (or at least SEO) has no meaning.

Because we have utmost faith in the wisdom of Google, we decided to input the 26 letters of the alphabet into Google Web search to see what links would earn St. Peter's gate key (we mean the "No. 1 position.")

Here are the results:

  • A = Google Finance page for Agilent Technologies Inc.
  • B = Physical Review B: Condensed Matter and Materials Physics
  • C = Google Finance page for Citigroup Inc.
  • D = Google Finance page for Dominion Resources Inc.
  • E = E! Online
  • F = Google Finance page for Ford Motor Company
  • G = Gmail login page
  • H = Wikipedia entry for "hydrogen"
  • I = iPod/iTunes section of Apple Web site
  • J = Wikipedia entry for the letter "J"
  • K = Google Finance page for Kellogg Company
  • L = Wikipedia entry for the letter "L"
  • M = IMDb page for the 1931 German film noir starring Peter Lorre
  • N = The N, a nighttime network for teens
  • O = O, The Oprah Magazine
  • P = An instructional page about HTML on the site of
  • Q = Google Finance page for Qwest Communications International
  • R = The R Project for Statistical Computing
  • S = Google Finance page for Sprint Nextel Corporation
  • T = Google Finance page for AT&T Inc.
  • U = University of Arizona home page
  • V = Wikipedia entry for the '80s television series
  • W = W Hotels section of the Starwood Hotels Web site
  • X = Google Finance page for U.S. Steel Corporation
  • Y = Yahoo! Mail login page
  • Z = Wikipedia entry for the letter "Z"

We know we're mere mortals, but these returns do raise a few questions:

1. How come the movie M beats the letter M, but the letter Z beats the movie Z?

2. What's the deal with all the Google Finance results? You'd almost suspect Google had some kind of financial interest in the site.

3. Is Wikipedia a better dictionary than Merriam-Webster, and a better encyclopedia than Britannica? According to God (we mean Google) it is -- by a wide margin.

And funny -- but in 26 searches, we got back only three references to the letters themselves or to the alphabet that comprises them. Could it be that Google sometimes misses the forest for the trees?

Bah! That kind of talk can only lead to chaos.

Best that we teach our children a new ABC Song for the age of Google. Does anyone know a word that rhymes with "Google Finance"?

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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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