Published: Feb 7, 2011
Last Updated: Dec 3, 2017

Our Silicon Valley client RiseSmart, which provides outplacement and recruitment solutions, scored big with an analysis we did correlating Super Bowl winners with jobless rates. Here's an excerpt from the Jan. 31 news release:

Could a city's economic prosperity, as measured by employment level, make a difference in its team's chances of winning the Super Bowl? Data from the Bureau of Labor Statistics suggests that it does. According to a new analysis by RiseSmart, the team whose metropolitan area boasts the lower jobless rate has won 16 of the past 20 Super Bowls – an 80 percent success rate.

Based on this historical correlation, the Green Bay Packers should be the favorite to defeat the Pittsburgh Steelers in Super Bowl XLV.

Of course, the Pack won. And so did RiseSmart, with the study being covered from coast to coast in television newscasts, radio talk, in print and online. RiseSmart received TV coverage in markets like Chicago, Phoenix and Seattle -- and of course, Pittsburgh and Milwaukee.

Here's an article on the study that appeared in the Arizona Republic, one of the many newspapers that covered the story.

With Green Bay's win, that means the correlation we identified has held true for 17 of the past 20 Super Bowls. I'm sure we'll come up with some new wrinkles to explore this time next year.

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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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