Published: Apr 6, 2022

Consumers expect companies to do more than sell products today. They want to buy from brands that share their values.

But should companies take political stands?

I recently had a chance to share my thoughts on this topic in a debate at Southern Methodist University, sponsored by the Daily Caller News Foundation (DCNF).

Below are two videos; the first is one I recorded to preview the event, and the second is DCNF's coverage of the debate.

 

 

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About the Author

Scott Baradell
Scott Baradell
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book, Trust Signals, is scheduled for publication in 2021.

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