Consumers expect companies to do more than sell products today. They want to buy from brands that share their values.
But should companies take political stands?
I recently had a chance to share my thoughts on this topic in a debate at Southern Methodist University, sponsored by the Daily Caller News Foundation (DCNF). The conversation examined the larger issue of stakeholder capitalism as well.
Below are two videos; the first is one I recorded to preview the event, and the second is DCNF's coverage of the debate.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.