Let’s Grove!

Agency

We Know The Power Of Trust; We Owe Our Existence To It

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Idea Grove understands the power of trust-centered marketing because we owe our very existence to it. The agency started in 2005 with a popular blog by founder Scott Baradell, who discussed his profession and its challenges with vulnerability and self-deprecating humor. This instilled trust in readers, many of whom ultimately became Idea Grove clients. To this day, the agency has earned nearly all its business organically, through PR, referrals, social media and search. 

Over the past 15 years, Idea Grove has distinguished itself as that rare agency that truly "gets" growth-oriented B2B technology and e-commerce companies and their buyers. Idea Grove’s unified, trust-centered PR and marketing service offering has been built from the ground up with the specific challenges of B2B tech in mind, including grasping complex technologies, maintaining momentum through long sales cycles, and influencing the decision-making of both business and IT buyers.

Our Core Values

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Creativity

We are a team of idea-makers, not order-takers. Clients don’t hire us to be an extra pair of hands; they come for big ideas and bold imaginations. We seize opportunities where others see obstacles.

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Respect

We smile; we’re polite; we say thank you. We show up on time. We listen. Niceties are called that because they make our lives nicer. We embrace their power and importance.

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Energy

We show passion for the work that drives us. Our team’s energy comes through in our productivity, the quality of our work, and our commitment to excellence. We achieve goals together by doing our best.

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Accountability

We keep our promises. We meet our deadlines. We have our colleagues’ and clients’ backs. We know we can’t be accountable as a team if we aren’t first accountable as individuals.

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Teamwork

We are not merely an integrated PR and marketing firm; we are a unified agency. “Integrated” means parts coordinated to form a whole. “Unified" means uniting to speak with a single voice. That’s what we do.

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Empathy

When we practice empathy, Idea Grove is more than a job for our employees and more than a vendor for our clients. We become a family for our team, and a partner for our clients because we care.

Our History

Idea Grove has launched products that have become household names in B2B tech. We've helped tiny bootstrapped startups triumph in nine-figure exits. We've worked as valued partners with some of the most well-known and trusted names in technology. But what we're most proud of are the bonds of friendship and mutual respect we've built with our clients and on our team along the way. Our magnum opus is the 15-year assemblage of little things we do to make an impact each day.

 

Scott Baradell

2005

Our founder, Scott Baradell, issues a news release (not a press release, duh!) announcing the agency’s launch.

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2005

Scott publishes the first blog post on the Idea Grove website, one of more than 2,000 posts that have appeared on the site, ultimately landing the blog a larger audience than PR Week.

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2006

We sign our first retainer client, the business process outsourcing (BPO) company BancTec, initiating a six-year relationship. BancTec is now part of Exela Technologies.

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2007

We begin an eight-year partnership with HR tech startup RiseSmart. What begins as a product strategy discussion prior to commercial launch ends with a $100 million exit for the founders. We wound up getting RiseSmart coverage everywhere from the Wall Street Journal to ESPN, of all places.

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2008

We begin working with ShopSavvy, one of the first Android apps. Launching with a team of two, the startup achieves 40 million app downloads -- and during a seven-year relationship, more than 2,000 press mentions.

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2011

We hire our first full-time employee (hi, Stephanie Wick!) and sign our first office lease at 14800 Quorum in Dallas.

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2013

We pass more than $1 million in revenues for the first time.

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2013

We build one of the most popular thought-leadership sites on DevOps for CA Technologies. We go on to manage all content on the site for the next four years.

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2014

After working with Marketo and Pardot and finding them lacking, we decide to take the plunge and become a HubSpot partner. PR agencies with HubSpot chops are rare at the time — HubSpot execs call us a "unicorn."

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2014

We pass $2 million in revenues.

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2014

We are named top technology PR agency in Texas for the first of six straight years by O’Dwyer’s PR News.

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2015

We make the Inc. 5000 for the first time, starting a run of three consecutive years making the list.

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2015

We become a HubSpot Gold Partner.

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2016

We begin a relationship with Stanford’s Graduate School of Business, helping to dramatically raise the visibility of the institution and increasing admissions by as much as 25 percent in targeted regions.

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2016

Austin-based Pivot3 hires us to transition its brand from that of a video surveillance company to a leader in the emerging hyperconverged infrastructure (HCI) space. The company subsequently emerges as a market leader

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2018

We become a HubSpot Platinum Partner, building our standing within HubSpot's ecosystem by expanding our capabilities and attracting customer endorsements.

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2019

We are named a leader for the Dallas-area HubSpot Users Group.

DBJ

2019

We are named one of Dallas’ Top 10 PR agencies by the Dallas Business Journal.

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2019

We complete our 100th case study for Amazon’s Alexa team, designed to educate and encourage developers to create new skills for the popular virtual assistant. As a result of our work for Alexa, we begin creating social media content for Amazon AWS.

John Lacy

2019

Our revenues pass $3 million, and we hire our first president and COO to position the agency for future growth. John quickly emerges as an industry thought leader on topics ranging from to operational efficiency to people management.

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2020

We move out of the building we’d called home for nearly a decade and into Class A office space at Tollway Plaza, 16000 Dallas Parkway.

DBJ

2020
We were named one of the Top North Texas PR Firms by the Dallas Business Journal, ranking within the top 10 at #8.

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