Idea Grove understands the power of organic marketing because we owe our very existence to it. The agency started with a blog about PR that founder Scott Baradell began writing in 2005. The blog's mix of entertaining and educational content—supported by Scott's promotion of it via PR and social media—attracted attention from major media outlets, industry journals and conferences, and ultimately, B2B technology companies seeking PR and digital marketing services.
To this day, Idea Grove has earned virtually all of its clients organically, through PR, referrals and permission-based strategies. This approach to marketing is the core of who we are.
Everything needs a firm foundation. Ours is a set of values we try to live by as employees and use to guide our decisions as a business. Hover over the graphic to learn about each of those values.
Idea Grove exclusively focuses on B2B technology clients. We have experience in industries ranging from hyper-converged infrastructure to marketing technology, two-way radios to enterprise software, smart speakers to 3D printing, VoIP to IoT.
This domain expertise has enabled us to develop a highly specialized offering that spans all of the things we do. We develop buyer personas utilizating a methodology specifically crafted for medium- and high-consideration technology purchases. Our PR strategies encompass analyst relations, channel programs and thought leadership. Our social media approach focuses on reaching B2B buyers where they want to be found. And our inbound marketing strategies center on creating compelling, data-driven content that prospects just can't resist.
We can only do our best work if we always put our clients' goals first. That's why we align talented individuals into a team structure that is laser-focused on delivering results. We encourage and reward our team members for becoming better at what they do - from earning professional certifications to gaining in-depth knowledge of enterprise technologies.
In this way, our individual, team, and client interests become totally aligned. We better serve our clients by being better at being us.