Since 2005, Idea Grove has distinguished itself as that rare agency that truly understands growth-oriented B2B technology companies and their buyers. Idea Grove’s unified PR and marketing service offering has been built from the ground up with the specific challenges of B2B tech in mind, including grasping complex technologies, maintaining momentum through long sales cycles, and influencing the decision-making of both business and IT buyers.
We've launched products that have become household names in B2B tech. We've helped tiny bootstrapped startups triumph in nine-figure exits. We've worked as valued partners with some of the most well-known and trusted names in technology.
Idea Grove understands the power of trust-centered marketing because we owe our very existence to it. The agency started with a PR blog by founder Scott Baradell. The blog's mix of entertaining and educational content —supported by Scott's promotion of it via PR and social media — attracted attention from major media outlets, industry journals and conferences, and ultimately, B2B technology companies seeking PR and digital marketing services.
To this day, Idea Grove has earned virtually all of its clients organically, through PR, referrals, social media and search. This approach to marketing is the core of who we are.
Idea Grove hires, rewards and promotes our team members based on their adherence to evergreen values: CREATIVITY, RESPECT, ENERGY, ACCOUNTABILITY, TEAMWORK and EMPATHY. The first letters of these words form the acronym CREATE. This helps us to remember that in order to be successful, we must CREATE Every Day.
We believe that when we adhere to these values, Idea Grove becomes more than a job for our employees and more than a vendor for our clients. For our employees, we become an adventure. A family. A chance to be part of something larger. For our clients, we become a partner pulling the plow. A spark brightening the day. A confidante. Someone who cares enough to tell you what you need to hear, when you need to hear it.
Building our future as an agency starts with the ground beneath us, and the values that bring us together.
We can only do our best work if we always put our clients' goals first. That's why we align talented individuals into a team structure that is laser-focused on delivering results. We encourage and reward our team members for becoming better at what they do - from earning professional certifications to gaining in-depth knowledge of enterprise technologies.
In this way, our individual, team, and client interests become totally aligned. We better serve our clients by being better at being us.