JUNE 4

RANKING THE TOP PR AGENCY WEBSITES: 2020 EDITION

by    |  WEBSITE DESIGN

More and more PR firms offer web development services today. But just how good are those agencies' own websites?

Back in 2006, I wrote Idea Grove's first blog post comparing the websites of major PR firms. We've rebooted that post a few times over the years, and this is our 2020 update.  We've based our rankings on the analysis of Nibbler, a tool by U.K.-based Silktide that gives a numerical rating to websites based on design, development, SEO and other criteria. The free service has graded more than 6 million websites on a scale of 1 to 10.

This week, we ran O'Dwyer's 20 top-ranked independent U.S. firms by revenue through Nibbler. These firms range from $892 million in 2019 revenues (Edelman) to $29.5 million (Fahlgren Mortine). 

The results are in the table below, with agencies listed in order of Nibbler ranking. 

  1. Prosek Partners 9.6
  2. French | West | Vaughan 9.5
  3. ICR 9.2
  4. Finn Partners 9.1
  5. Padilla 9.1
  6. Citizen Relations 9.0
  7. Coyne PR 9.0
  8. W2O Group 9.0
  9. Zeno Group 9.0
  10. Fahlgren Mortine 8.9
  11. Kivvit 8.9
  12. Edelman 8.8
  13. 5W Public Relations 8.7
  14. APCO Worldwide 8.7
  15. G&S Business Communications 8.7
  16. Hotwire 8.4
  17. IMRE 8.0
  18. MWWPR 7.9
  19. Spectrum 7.9
  20. Ruder Finn 6.1

Idea Grove (ranked 87th nationally by O'Dwyer's) came in at a solid 9.0.

 

 

 

 

SUBSCRIBE

RECENT POSTS

LEARN MORE

The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.

HIRING YOUR NEW PR FIRM
WHAT TO DO BEFORE, DURING AND AFTER ISSUING YOUR RFP

DOWNLOAD YOUR FREE EBOOK

ABOUT THE AUTHOR

POST A COMMENT