Published: Jun 4, 2020
Last Updated: Jun 9, 2021

Many if not most PR firms offer web design services today. I would argue, in fact, that the right PR firm just might be the best choice for creating your site—if you value building visitor trust.

But for those PR agencies that present themselves as web design firms as well, just how good are these agencies' own websites?

Back in 2006, I wrote Idea Grove's first blog post comparing the websites of major U.S. PR firms. We've rebooted that post a few times over the years, and this is our 2020 update.  We've based our rankings on the analysis of Nibbler, a tool by U.K.-based Silktide that gives a numerical rating to websites based on design, development, SEO and other criteria. The free service has graded more than 6 million websites on a scale of 1 to 10.

This week, we ran O'Dwyer's 20 top-ranked independent U.S. firms by revenue through Nibbler. These firms range from $892 million in 2019 revenues (Edelman) to $29.5 million (Fahlgren Mortine). 

The results are in the table below, with agencies listed in order of Nibbler ranking. 

  1. Prosek Partners 9.6
  2. French | West | Vaughan 9.5
  3. ICR 9.2
  4. Finn Partners 9.1
  5. Padilla 9.1
  6. Citizen Relations 9.0
  7. Coyne PR 9.0
  8. W2O Group 9.0
  9. Zeno Group 9.0
  10. Fahlgren Mortine 8.9
  11. Kivvit 8.9
  12. Edelman 8.8
  13. 5W Public Relations 8.7
  14. APCO Worldwide 8.7
  15. G&S Business Communications 8.7
  16. Hotwire 8.4
  17. IMRE 8.0
  18. MWWPR 7.9
  19. Spectrum 7.9
  20. Ruder Finn 6.1

Idea Grove (ranked 87th nationally by O'Dwyer's) came in at a solid 9.0.

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About the Author

Scott Baradell
Scott Baradell
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book, Trust Signals, is scheduled for publication in 2021.

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