But for those PR agencies that present themselves as web design firms as well, just how good are these agencies' own websites?
Back in 2006, I wrote Idea Grove's first blog post comparing the websites of major U.S. PR firms. We've rebooted that post a few times over the years, and this is our 2020 update. We've based our rankings on the analysis of Nibbler, a tool by U.K.-based Silktide that gives a numerical rating to websites based on design, development, SEO and other criteria. The free service has graded more than 6 million websites on a scale of 1 to 10.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.