More and more PR firms offer web development services today. But just how good are those agencies' own websites?
Nibbler is a tool by U.K.-based Silktide that gives a numerical rating to websites based on design, development, SEO and other criteria. The free service has graded more than 5 million websites on a scale of 1 to 10.
We wondered which top PR agency maintained the best site -- so we took the eight top-ranked firms by global revenue and ran them through Nibbler. Each of these firms generated more than $350,000,000 in fees in 2017.
Here's how they rank as of July 22, 2018:
- MSL ... 9.2
- Hill + Knowlton Strategies ... 9.1
- Edelman ... 8.9
- Weber Shandwick ... 8.9
- Ketchum ... 8.5
- FleishmanHillard ... 8.3
- Ogilvy ... 8.2
- Burson-Marsteller ... 7.3
Idea Grove, by the way, scored an 8.5.
How does your company or agency compare? Run your site through Nibbler and post your results in the comments.
This is an update to a post originally published in 2005.