MAY 5

RANKING THE TOP PR AGENCY WEB SITES

by    |  DALLAS CONTENT MARKETING

 

Nibbler is a free tool by U.K.-based Silktide that rates uses a ranking system to determine your website's effectiveness and accessibility in 10 key areas, including design, SEO, social media, and technology. So far, Nibbler has graded more than 4,099,673 web sites on a scale of 1 to 10.

Among its idiosyncracies, Nibbler penalizes sites heavily for failing to meet the W3C Web Content Accessibility Guidelines, which are geared to make Web content more accessible to people with disabilities.

We wondered which top PR agency maintained the best site -- so we took the eight top ranked firms (by global revenue) and ran them through Nibbler. Click the scores to see a detailed explanation of each agency's results.

Here's how they rank as of May 1, 2017:

1. Edelman ... 8.5

2. MSL Group... 8.5

3. Hill + Knowlton Strategies ... 8.1

4. Weber Shandwick ... 8.0

5. Ketchum ... 7.9

6. Burson-Marsteller ... 7.6

7. Fleishman Hillard ... 7.3

8. Ogilvy PR ... 6.7

Idea Grove, by the way, scored an 8.3, placing us in second after a tie between Edelman and MSL Group's 8.5 ranking. 

 

This is an update to a post originally published in 2005.

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Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

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