NOVEMBER 26

RANKING THE TOP PR AGENCY WEB SITES

by    |  DALLAS CONTENT MARKETING

SiteScore is a free tool by U.K.-based Silktide that rates "how well-designed, popular and accessible your website is." So far, SiteScore has graded more than 72,000 Web sites on a scale of 1 to 10.

Top-ranked sites include HaloScan and The Register, with scores of 9.6. The rankings vary widely and sometimes inexplicably: MSN rates a 9.2, but CNN.com rates a 2.5, for example.

Among its idiosyncracies, SiteScore penalizes sites heavily for failing to meet the W3C Web Content Accessibility Guidelines, which are geared to make Web content more accessible to people with disabilities.

We wondered which top PR agency maintained the best site -- so we took the eight largest firms (by U.S. revenues) and ran them through SiteScore. Click the scores to see a detailed explanation of each agency's results.

Here's how they ranked:

1. Edelman ... 8.4

2. Porter Novelli ... 8.0

3. Hill and Knowlton ... 7.9

4. Ketchum ... 7.5

5. Ogilvy Public Relations Worldwide ... 7.4

6. Weber Shandwick Worldwide ... 7.2

7. Burson-Marsteller ... 6.9

8. Fleishman-Hillard ... 6.8

Congratulations, Richard and Phil.

The Idea Grove, by the way, scored a middling 7.5, tying Ketchum.

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Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

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