Some agencies will try to wow you with visually acrobatic designs that have a similar appeal to a fireworks display. Boom. Bang. Pop. Other agencies talk about transactional lead generation. They seem to think telling your company's story is a simple arithmetic equation. Input content, output sales. It doesn't work that way. We operate from a simple premise: If your visitors don't believe you, nothing else matters. We call this approach "trust-centered web design."
A website worthy of your visitors' trust starts with a comprehensive plan. We begin all our website projects by sitting down with you and creating a blueprint that includes gaining a true understanding of your buyers.
Working in batches, our design, content, and development teams will craft the building blocks of your site — wireframes, page mockups, custom modules, templates — and involve you every step of the way.
We believe websites are living, breathing things, so we work with our clients after launch to continually improve their sites. We ensure your site never loses sight of the trust signals necessary to turn visitors into buyers.
Our agency focuses on achieving one thing and one thing only. Trust. That's true for our approach to web design, our approach to content, our approach to public relations and everything else. Are you doing everything possible to earn the buyer's trust? Does your design firm truly understand your business, your product, your buyers? If not, the visual pyrotechnics and lead-gen formulas mean nothing. We have taken a trust-centered approach to web development for years, and are leaders in this approach. We also believe that websites are living things and that the old model of waiting years between redesigns just doesn’t work anymore. Every aspect of PR and digital marketing is aimed at getting people to your site. That site needs to be continually optimized, not just occasionally. For us, website projects don’t have a beginning and an end, because your site should be in a constant state of optimization.
We start the website redesign process with a conversation. We ask about business goals and the role your website is expected to play in meeting those goals. We will learn about your buyers and work with you to fill in the gaps that will help us better understand them. We then take that information and come up with a plan for the kind of site we think can best meet your objectives. Once we’ve decided on the site’s structure and functionality, we turn to the look and feel of the site. This is where we talk about images and colors and fonts. In other words, this is the fun part. But we never shirk on the initial planning. As tempting as it can be to start putting the paint on the walls, we have to get the bones right, and that’s why those first few steps are crucially important to giving you a site that not only sparkles visually, but also helps you meet the business goals you’ve been tasked with achieving.
Yes, you will. We try to avoid hardcoding sites. That’s not saying there won't be some hardcoded elements, but we aim to build sites using a templates-and-modules approach. That doesn’t mean you’ll get a site that looks like everyone else’s website in your space; you will still get something that reflects you and your brand. But because we believe you should be continually modifying and updating your site, we build it in a way that makes that process as easy as possible. It also means it’s something that you don’t necessarily need us to do. At the end of the project, we want to continue working with you to optimize your site, but we will also give you the keys to your new castle.