Published: Jul 5, 2018
Last Updated: May 29, 2021

Idea Grove works with many MarTech marketing clients, and it certainly reduces our learning curve to be a Platinum HubSpot partner. HubSpot has been one of MarTech's biggest success stories over the past decade and continues to be one of the top innovators in the MarTech space.

HubSpot recently introduced Service Hub, a new offering to round out its product suite that includes Marketing Hub, Sales Hub and a CRM that serves all three products. In this MarTech Talk podcast, we spoke with HubSpot Go-to-Market Lead David Barron about how B2B tech companies can leverage Service Hub.

If you want to skip to a particular topic, here are the sections.

  • What is Service Hub? 1:18
  • Flywheel vs Funnel 2:17
  • The evolution of HubSpot 3:38
  • Applying HubSpot to marketing, sales and service 5:40
  • Knowledge Base 10:10
  • Key Features of Service Hub 20:20
  • How can a HubSpot user get started? 25:30



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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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