The media buzz just keeps growing for ShopSavvy, which has been featured in hundreds of television newscasts all over the country covering the holiday shopping blitz.
ShopSavvy is an amazing story any time of the year. The leading mobile shopping assistant has been downloaded more than 20 million times by people looking for unparalleled access to products at the lowest-available prices.
In 2011, the smartphone app got even better, with new features including one-tap purchasing and social shopping, which lets users share their buying successes. ShopSavvy also got $7 million in funding from several sources, including venture investor Eduardo Saverin, who helped start Facebook. All that comes amid the steep growth in the popularity of mobile shopping.
Television stations around the country pounced on the ShopSavvy story, using b-roll footage, a digital newsroom and a promotional video, all produced under the direction of the Idea Grove. ShopSavvy executives at both of the company’s offices were interviewed by network affiliates — Alexander Muse by KTVT in Dallas and John Boyd by KNTV in San Francisco.