MarTech Talk: Review Site Strategies with TrustRadius CEO Vinay Bhagat

From the CEO

Scott Baradell

Published: Sep 4, 2019

Last Updated: Jun 7, 2022

Austin-based TrustRadius has emerged as one of the top review site companies for B2B technology, along with Gartner (Capterra, Software Advice, GetApp, Gartner Peer Insights) and G2 (formerly G2 Crowd). Like its competitors, TrustRadius is well-funded by investors who see the increasing priority B2B tech buyers are placing on peer-provided information and reviews.

We spoke with TrustRadius CEO Vinay Bhagat about his company's business model and vision for the future of online reviews as a B2B trust signal.

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About the Author

Scott Baradell

Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

Meet Scott