Austin-based TrustRadius has emerged as one of the top review site companies for B2B technology, along with Gartner (Capterra, Software Advice, GetApp, Gartner Peer Insights) and G2 (formerly G2 Crowd). Like its competitors, TrustRadius is well-funded by investors who see the increasing priority B2B tech buyers are placing on peer-provided information and reviews.
We spoke with TrustRadius CEO Vinay Bhagat about his company's business model and vision for the future of online reviews as a B2B trust signal.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.