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When you first learn about the marketing industry category called "digital signage," you can be forgiven if your mind initially fills with images of blinking electronic billboards. That might be where the industry started years ago, but today digital signage is on the cutting edge of interactive content marketing for use cases requiring large screens. Try doing "gesture tours" with a laptop.

Don't know what a gesture tour is? Watch and learn!

 

 

 

About the Author

Scott Baradell
Scott Baradell
Scott oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

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