When you first learn about the MarTech category called "digital signage," you can be forgiven if your mind initially fills with images of blinking electronic billboards. That might be where the industry started years ago, but today digital signage is on the cutting edge of interactive content marketing for use cases requiring large screens. Try doing "gesture tours" with a laptop.
Don't know what a gesture tour is? Watch and learn!
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.