MarTech Talk: Understanding Digital Signage with Ian Stone of Respario

Published: July 12, 2018 Updated: April 27, 2024

When you first learn about the MarTech category called "digital signage," you can be forgiven if your mind initially fills with images of blinking electronic billboards. That might be where the industry started years ago, but today digital signage is on the cutting edge of interactive content marketing for use cases requiring large screens. Try doing "gesture tours" with a laptop.

Don't know what a gesture tour is? Watch and learn!