It is probably OK if Instagram is not currently in your B2B marketing toolkit since the majority of users are in the 18-29 age group. However, that demographic could quickly change after Instagram’s newest update.
According to a report in TechCrunch, Instagram will launch a feature this week that will allow long-form video, which has the potential to alter the entire online video viewing industry.
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Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
