We think it's a little odd when an agency calls itself a social media agency. What exactly does that mean? Most companies in Dallas, New York and Silicon Valley that we come across need a marketing agency that understands social media, just as they need a marketing strategy that incorporates social media. That's the approach we take at the Idea Grove.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.