Are party girls -- and parties, for that matter -- really this dull? If so, kill me now...there's no point in going on with life.
PoweR Girls, a new MTV series that highlights Lizzie Grubman's New York PR agency, has been hotly criticized by the industry for its depiction of publicists as vapid babes more focused on dressing up for parties and meeting Paris Hilton than providing counsel to their clients. It plays to stereotypes that the industry has fought against for years, and as such has touched more than a few nerves.
Personally, I was OK with that part of the show. Guess what -- they call them stereotypes because people fit them. And PoweR Girls is extremely positive in its portrayal of the relationship between celebrity publicists and gossip columnists compared to, say, the dark classic Sweet Smell of Success.
So really, my only complaint is that the show is dull. Not much happens. In particular, the so-called exclusive celebrity parties these girls throw will make you want to stay home on Saturday night. And the show mostly depicts the girls as whiny rather than fun.
For those who are interested in watching a program with a more real-world (as opposed to "Real World") take on PR, Taking Care of Business on TLC is (or was) a nice show. It's on hiatus.
In any case, the PR industry needn't worry about PoweR Girls. The plug will be pulled soon enough. And if it's not...girls, could you hand me that velvet rope so I can sling it over the nearest tree branch? ;)
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.