---
title: PR Agency Assessment Tools
description: PR Agency Assessment Tools
image: https://www.ideagrove.com/hubfs/climate-kic-350836-1-1-1.jpg
---

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# PR Agency Assessment Tools

![](https://www.ideagrove.com/hubfs/Scott%20Baradell.png)

[Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell)

**Published:** April 7, 2005       **Updated:** March 27, 2024

![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/hour.svg) 1 min read

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![](https://www.ideagrove.com/hubfs/climate-kic-350836-1-1-1.jpg)

I know what it's like to be the client of a public relations agency. As a senior corporate communications executive for more than a decade, I've led public relations campaigns of all sizes and budgets.

In some years, I managed major product launches for Fortune 1000 companies and spent half a million dollars or more with national public relations agencies such as Fleishman-Hillard and Burson-Marsteller. In other years, such as when I founded a technology startup, I operated on a shoestring -- doing virtually all the dirty work myself and using PR firms only for specific small projects.

Some of my relationships with public relations agencies have been highly successful; in other cases, I had to pull the plug when I realized I wasn't getting what I'd paid for.

If you are currently an agency client, what criteria should you use to assess your firm's performance? Or, as a potential public relations agency client, what criteria should you use when selecting a firm?

I've designed [PR agency assessment tools](https://www.ideagrove.com/hiring-a-new-pr-agency) to help answer these questions. Whether you are on the client side, with a PR agency, or in the news media, I welcome your input. I'm happy to expand on these based on your suggestions.

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[![elena-de-soto-373017.jpg](https://www.ideagrove.com/hs-fs/hubfs/elena-de-soto-373017.jpg?width=352&name=elena-de-soto-373017.jpg) ](https://www.ideagrove.com/blog/idea-grove-finalist-2015-dfw-ama-awards)

[Idea Grove News & Awards](https://www.ideagrove.com/blog/topic/idea-grove-news-awards)

![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 1 min read

##### [Idea Grove a Finalist in 2015 DFW AMA Awards](https://www.ideagrove.com/blog/idea-grove-finalist-2015-dfw-ama-awards)

The Dallas-Ft. Worth chapter of the American Marketing Association has named Idea Grove a...

[Read more **](https://www.ideagrove.com/blog/idea-grove-finalist-2015-dfw-ama-awards)

[![](https://www.ideagrove.com/hs-fs/hubfs/photochops-blog-post%20%281%29-min.jpg?width=352&name=photochops-blog-post%20%281%29-min.jpg) ](https://www.ideagrove.com/blog/alycia-lane-and-friends-the-photochop-collection)

[From the CEO](https://www.ideagrove.com/blog/topic/from-the-ceo)

![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 4 min read

##### [Alycia Lane and Friends: The Photochop Collection](https://www.ideagrove.com/blog/alycia-lane-and-friends-the-photochop-collection)

Idea Grove's blog, originally called Media Orchard, has been around since March 2005. In...

[Read more **](https://www.ideagrove.com/blog/alycia-lane-and-friends-the-photochop-collection)

[![maarten-van-den-heuvel-239204-unsplash](https://www.ideagrove.com/hs-fs/hubfs/maarten-van-den-heuvel-239204-unsplash-min.jpg?width=352&name=maarten-van-den-heuvel-239204-unsplash-min.jpg) ](https://www.ideagrove.com/blog/idea-grove-appoints-nate-binford-vp-digital-promotes-etta-goss-liz-cies)

[Idea Grove News & Awards](https://www.ideagrove.com/blog/topic/idea-grove-news-awards)

![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/hourglass.svg) 2 min read

##### [Idea Grove Appoints Nate Binford to Vice President of Digital, Promotes Etta Goss and Liz Cies](https://www.ideagrove.com/blog/idea-grove-appoints-nate-binford-vp-digital-promotes-etta-goss-liz-cies)

Idea Grove is excited to announce the appointment of Nate Binford to the position of vice...

[Read more **](https://www.ideagrove.com/blog/idea-grove-appoints-nate-binford-vp-digital-promotes-etta-goss-liz-cies)

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 Learn More **

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