This is the third part in our series on marketing certification study guides. (You can find tips for taking the Optimizely and Hootsuite certifications here.) Today’s post is all about the HubSpot Inbound certification.
What is HubSpot?
HubSpot is the most popular marketing automation tool, as voted by marketers, and is the second most-used tool by enterprise companies. The company recently went public and can handle every aspect of your inbound marketing, from social media to blogging to email to web/UX design to conversion rate optimization and more.
HubSpot offers several certifications: Inbound, HubSpot and Design. Today’s post shares tips for taking the Inbound certification. This free exam covers a basic understanding of inbound marketing. You have 75 minutes to answer 60 multiple choice/true or false questions, and you must score 75 or higher to pass.
If you fail, you can retake the test twice, each after a 48 hour period. If you don’t pass the test the first three times, you must wait 30 days before you can retake it. When you do pass, the certification is valid for 13 months.
The HubSpot Inbound certification test covers 13 areas of inbound marketing. Each section has its own group of videos that outline marketing best practices as well as tips for making your strategy more effective. The videos alternate between someone standing in front of a camera and speaking and slides with bits of information written on them. You can print out the slides from the videos, but you only get the little bits of content that are written on the slides.
HubSpot also provides a study guide that outlines the most important information to know from each section. It also has a few practice questions (with answers) to give you an idea of how ready you are for the exam.
Taking the Test
I did this certification after almost a year of working at my agency, so I had a solid foundation of marketing knowledge going in to it. That being said, you can’t rely on background knowledge to get you a passing score. It’s important that you watch each video and take notes – a lot of the questions come from content this is spoken, not necessarily what’s included in the print-out version of the videos.
That being said, you can get through a good portion of the exam using your basic understanding of inbound marketing. Some questions do relate to HubSpot’s way of thinking, but for the most part anyone with experience in marketing should easily be able to pass the exam.