Longtime Dallas Cowboys owner Jerry Jones once confessed that he was most successful early in his tenure “when I didn’t mind sounding stupid” asking questions. A Pulitzer Prize-winning editor from my newspaper days advised his junior reporters to take pride in asking simple but essential “Dumb Guy Questions.”
But what about the rest of us who aren’t billionaires or big-shot journalists? How can we ask “dumb” questions without sounding dumb?
A B2B tech PR agency like Idea Grove, focusing on sectors like cybersecurity, martech, retail tech and e-commerce marketing, has an untold number of meetings with client SMEs ("subject-matter experts") who clearly know more about their businesses than we do. But we are often expected to know quite a bit, even when the subject matter is a bit arcane.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.